Online Bachelor of Science in Marketing – Digital
Enter the dynamic marketing field with Arizona State University’s online Bachelor of Science in marketing with a concentration in digital. The curriculum combines foundational marketing principles with digital marketing strategies, innovative technology and data-informed decision-making. Designed to prepare you for a fast-paced industry, this program emphasizes practical skills for a variety of marketing careers.
Quick facts
Next start date: 08/21/2025
Total classes: 44
Weeks per class: 7.5
Total credit hours: 120
Gain the specialized skills you need for a career in digital marketing
This digital concentration builds on traditional marketing principles to connect with audiences in the digital realm. In tailored courses, you’ll learn how organizations use digital media tactics, create engaging experiences and build relationships through social media. Topics range from content planning and paid media buying to email marketing and user experience. You’ll also get hands-on practice with Google Analytics, The Trade Desk, Hubspot, Hootsuite, Semrush, OpenAI and other industry tools.
As a digital marketing major, you’ll gain the skills to craft impactful campaigns and make strategic decisions. You’ll graduate prepared for careers in search engine optimization, growth marketing, social media marketing and analytics. This degree also provides a competitive edge for roles in media buying and planning, influencer marketing, e-commerce and more.
Who’s a good fit for this program?
This program is ideal if you’re passionate about combining marketing and technology to transform how brands engage with customers. It’s also a great fit if you’re interested in marketing beyond content creation, such as understanding consumer behavior and using insights to guide marketing initiatives. Whether you’ve gained experience through organizations or student-led ad agencies, or are new to marketing, this program provides the skills to launch your digital marketing career.
If you’re interested in exploring marketing more broadly — such as brand management, graphic design, video production or advertising — ASU’s online bachelor’s in marketing may better align with your goals.
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
The jobs digital marketing majors are prepared for
As a digital marketing graduate, you’ll have the skills to succeed in various careers. Opportunities include roles in marketing management, research and analytics, paid media, email marketing, social media marketing and customer experience. Your expertise in digital media trends and tools will also position you for future advancements in the industry. Potential positions include, but aren’t limited to:
Animator
Graphic Designer
Market Research Analyst
Marketing Associate
Marketing Manager
Merchandiser
SEO Specialist
Sales Manager
Web Developer
Learn from industry-leading professionals dedicated to your success
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:
- National Academy of Sciences members
- Renowned journal publications
- Speakers at national conferences
Learn from industry-leading professionals dedicated to your success
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:
- National Academy of Sciences members
- Renowned journal publications
- Speakers at national conferences
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Study at one of the best business schools in the nation
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
