Online Bachelor of Science in Marketing
The Bachelor of Science in marketing prepares students to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making and communication.
Quick facts
Next start date: 08/20/2020
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Degree questions, answered.
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Details
This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management.
They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.
Featured courses
MKT 352: Marketing Research (L)
MKT 402: Consumer Behavior
MKT 462: Competitive Marketing Strategy
MKT 452: Business-to-Business Marketing Strategy
MKT 442: Services Marketing Strategy
MKT 302: Applied Marketing Management and Leadership (L)
Related careers
Business Professor
Field Researcher
Market Research Analyst
Marketing Associate
Marketing Manager
Public Relations Manager (PR Manager)
Public Relations Specialist
Sales Associate
Sales Manager
Prestigious faculty
Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:
- Nobel laureate.
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Prestigious faculty
Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:
- Nobel laureate.
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Admission requirements
Don't meet admission requirements?
You can still earn your way into this program through the Earned Admission Pathway. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.
Don't meet admission requirements?
You can still earn your way into this program through the Earned Admission Pathway. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.
Study at one of the best business schools in the nation
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our peer-reviewed U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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