Online Bachelor of Science in Marketing
A Bachelor of Science in marketing is a crucial step toward a dynamic career field where professionals fill several roles related to consumer behavior, analysis, advertising, market strategy and more. If you’re interested in business and customer engagement, an online marketing degree can be extremely valuable.
Next start date: 01/08/2024
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Degree questions, answered.
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What marketing skills will I gain with this online marketing degree?
In the Bachelor of Science in marketing curriculum, you’ll build a range of soft- and industry-specific skills, such as critical thinking, effective communication, personal sales and sales management. You can apply these talents to develop further competencies in diverse areas including:
- Advertising and promotion management.
- Market analysis.
- Marketing strategy.
- Product and service development.
What businesses or jobs is this marketing degree ideal for?
A marketing degree is relevant across multiple industries, making it ideal for diverse professional paths. As you earn a Bachelor of Science in marketing, you can learn how to:
- Administer, allocate and organize resources to achieve marketing objectives.
- Drive corporate performance through effective outreach and engagement of customers.
- Support innovation and inform overall business strategy.
- Understand the science of consumer behavior.
While marketing is often thought of in the context of for-profit businesses, nonprofits and government departments also require talented marketing staff. You can work in different aspects of marketing in almost any type of organization depending on your own personal interests and areas of professional focus.
Marketing degree courses
As a student in the Bachelor of Science in marketing program, you’ll build a broad knowledge base of marketing practices and principles. Areas of emphasis range from consumer goods to marketing in the global economy. Additionally, you’ll have the opportunity to work with the program’s business partners in their marketing efforts. Featured courses include:
MKT 302: Applied Marketing Management and Leadership (L)
MKT 352: Marketing Research (L)
MKT 402: Consumer Behavior
MKT 462: Competitive Marketing Strategy
MKT 442: Services Marketing Strategy
MKT 452: Business-to-Business Marketing Strategy
What can I do with an online marketing degree?
Marketing is a core need for nearly every type of organization. As a graduate of the Bachelor of Science in marketing program, you can compete for a variety of relevant positions. Career examples include:
Marketing degree admission requirements
Supporting the marketing leaders of the future
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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