Online Bachelor of Science in Marketing
Arizona State University’s online Bachelor of Science in marketing provides a wide range of skills in consumer behavior, analysis, advertising and market strategy. In this program, you’ll complete hands-on projects on building business and customer engagement. Upon graduation, you’ll be prepared for careers as a marketing manager, copywriter, public relations specialist, social media manager and more.
Quick facts
Next start date: 07/02/2025
Total classes: 44
Weeks per class: 7.5
Total credit hours: 120
A comprehensive education that prepares for a career in marketing
A marketing degree is relevant across multiple industries, making it ideal for a diverse variety of students and professional paths. Throughout your coursework, you’ll develop a multitude of marketing and business-related competencies, such as the ability to:
- Administer, allocate and organize resources to achieve marketing objectives.
- Drive corporate performance through effective outreach and engagement of customers.
- Support innovation and inform overall business strategy.
- Understand the science of consumer behavior.
While marketing is often thought of in the context of for-profit businesses, nonprofits and government departments also require talented marketing staff. You’ll graduate equipped to work in different aspects of marketing in almost any type of organization, depending on your interests and areas of professional focus.
Understanding the science behind consumer behavior
In this program, you’ll gain a comprehensive understanding of the principles that influence consumer decisions and the essential role marketing plays in every organization. Through your courses, you’ll build diverse transferable skills, including critical thinking, effective communication, personal sales and sales management.
A wide range of competencies equips you to excel in various areas of marketing, ranging from advertising and promotion management to marketing analysis and strategy. Although marketing spans various industries, organizations often share the common goal of promoting, selling and building awareness of products and services. You’ll have the consumer behavior insights to make an impact wherever your interests lead you.
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Online marketing degree courses
In this program you'll build a well-rounded foundation of key marketing concepts with a focus on areas such as consumer goods and global marketing trends. Coursework also includes opportunities to work with the program’s business partners, where you’ll contribute to their marketing efforts and apply your learning in practical settings.
The variety of jobs a marketing degree readies you for
Marketing is essential to nearly every organization, driving high demand for skilled professionals in the field. Upon completing this program, you’ll be an ideal candidate for a variety of positions within the marketing industry and beyond. Commons careers include, but aren’t limited to:
Business Professor
Field Researcher
Market Research Analyst
Marketing Associate
Marketing Manager
Public Relations Manager (PR Manager)
Public Relations Specialist
Sales Associate
Sales Manager
Experienced, capable and knowledgeable instructors
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Experienced, capable and knowledgeable instructors
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body representing more than 120 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Supporting the marketing leaders of the future
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
#2
best online bachelor's in business programs.
#3
best online master’s in business programs (excluding MBA).
#3
best online general management MBA programs.
Top 5
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Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
