Online Bachelor of Science in Marketing – Professional Sales

Are you interested in gaining hands-on experience developing sales pitches and B2B marketing strategies? If so, Arizona State University’s Bachelor of Science in marketing with a concentration in professional sales provides you with the necessary skills to jumpstart your career. Upon graduation, you’ll be prepared for in-demand roles related to professional sales, advertising, consumer behavior, market strategy and more.

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Quick facts

Next start date:

Next start date: 08/22/2024


Total classes:

Total classes: 40

Weeks per class:

Weeks per class: 7.5

Total credit hours:

Total credit hours: 120

Degree questions, answered.

Have questions about the Marketing – Professional Sales (BS)? Fill out this form and we’ll get in touch!

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Enhance your marketing degree with a professional sales concentration

Marketing is a broad discipline that applies to nearly every industry and field of expertise. In this specialized program, you’ll gain foundational marketing knowledge alongside an applied focus on professional sales techniques. Your courses will emphasize building long-term customer relationships in a B2B sales environment to prepare you for real-world scenarios. Ideal candidates for this concentration are interested in pursuing roles in sales, business development, account management and related fields.

The skills you’ll develop as a professional sales major

In this professional sales program, you’ll have the opportunity to gain hands-on experience developing selling skills such as personal pitching, strategic questioning and active listening. You’ll also become proficient in analytical research, relationship management, consumer behavior, global applications and B2B marketing. Other transferable skills you’ll gain include:

  • Communication.
  • Critical thinking.
  • Leadership.
  • Personal ethics.
  • Problem-solving.
  • Teamwork.

Will my diploma say ‘online’?

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Online professional sales and marketing courses

This program includes core courses in marketing as well as professional sales courses in B2B marketing strategies, sales management, consumer behavior and more. You’ll also be required to complete an internship in sales or MKT 438: Advanced Selling Using Data, and the W. P. Carey capstone course. These applied experiences will allow you to practice your skills and address real-world challenges in the professional sales field.


MKT 302: Strategic Marketing Management (L)


MKT 352: Marketing Research (L)


MKT 370: Professional Sales and Relationship Management


MKT 402: Consumer Behavior


MKT 410: Sales Management


MKT 452: Business-to-Business Marketing Strategy


FIN 300: Fundamentals of Finance


LES 305: Business Law and Ethics for Managers


The jobs a professional sales degree prepares you for

This professional sales program prepares you for a career in sales, advertising, marketing and business operations. Upon graduation, you can pursue roles such as account manager, marketing analyst or advertising sales representative. Additional career examples include, but aren’t limited to:

Advertising Sales Representative


Growth: -7.2 %
Salary: $58,450

Inside Sales Representative


Growth: 3.7 %
Salary: $97,710

Market Research Analyst


Growth: 13.4 %
Salary: $68,230

Marketing Associate


Growth: 1.9 %
Salary: $127,830

Marketing Manager


Growth: 6.6 %
Salary: $140,040

Merchandiser


Growth: -7.7 %
Salary: $67,620

Sales Associate


Growth: 4.5 %
Salary: $44,120

Sales Manager


Growth: 4.0 %
Salary: $130,600

Store Manager


Growth: -6.7 %
Salary: $45,250

Experienced, capable and knowledgeable instructors

Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.

Experienced, capable and knowledgeable instructors

Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:

  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.

How to apply

First-year direct admission requirements

Transfer direct admission requirements

Admissions portfolio

Application requirements

Application procedure

Don't meet admission requirements?

You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.

*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.

Don't meet admission requirements?

You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.

*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.

Supporting the marketing leaders of the future

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

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Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

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