Online Bachelor of Arts in Digital Media Literacy

The online digital media literacy degree will prepare you to become a digital media leader in a world dominated by technology and information. You'll learn how digital media works and explore its impact on our daily lives. The degree also teaches you how to identify misinformation, create digital content and be an effective professional communicator.

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Quick facts

Next start date: 08/19/2021


Total classes: 30

Weeks per class: 7.5

Total credit hours: 120

Degree questions, answered.

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What is digital media literacy?

Digital media literacy is the ability to access, analyze, create and use digital media. This includes everything from knowing how to find credible information online to being able to communicate using digital media. A few examples of digital media literacy include knowing how to use digital media technology, spot misinformation, create digital content and evaluate the social, cultural and historical impact of media.

Arizona State University’s digital media literacy degree online will teach you these skills and prepare you to be at the forefront of strategic digital media decisions. This interdisciplinary digital media degree teaches important digital skills and explores freedom of expression and media ethics from a global perspective. You’ll also develop a deep understanding of how information and technology affect our daily interactions. You’ll then learn how to apply this knowledge to create digital content that audiences trust.

One thing that sets this degree apart from other communication degrees is its focus on what happens after the content is made and distributed. The digital media literacy degree teaches you how to examine who saw the content, who trusts it and what the audience did with it. The degree aims to help you become a professional communicator able to measure how digital content helps or harms your audience and their communities, so you can create content that has a positive impact.

Why is digital media literacy important?

 

Digital media is all around us. Nearly every message is created or distributed using digital technology. On a positive note, this means it's now easier than ever for many people to access important information. However, at the same time, the rapid spread of misinformation threatens our democracy. Being able to navigate these digital media challenges is fundamental to being a well-informed member of society.

Digital media literacy is not only important on a personal level, but also in the workplace and community. Understanding how people interact with information is essential in many communications careers. If you want to further develop your digital media skills, you can pair this degree with an online Bachelor of Science in digital audiences or Master of Science in digital audience strategy.

What is the difference between digital media and digital media literacy?

 

Digital media refers to any media created, viewed or distributed on digital electronic devices. Many of the things we interact with every day are considered digital media including websites, social media, digital images and video games. Digital literacy is having the technical knowledge to use and access these forms of digital media.

Digital media literacy goes beyond digital literacy and using digital tools. Instead, digital media literacy is the ability to use digital media to understand and interact with the world around you. This means you have the skills to interpret digital media and produce digital content in a way that can benefit society.

Digital media literacy courses

This digital media degree includes courses focused on digital media literacy, freedom of expression and misinformation. Through these courses and electives, you’ll gain important knowledge about digital media, law and policy. This includes verification strategies, media creation techniques and relevant ethical principles. Courses also explore representation in media, privacy concerns, algorithmic bias, artificial intelligence and other pressing issues.


MCO 120: Media and Society (SB)


MCO 302: Media Research Methods


MCO 425: Digital Media Literacy I


MCO 426: Digital Media Literacy II


MCO 427: Misinformation and Society


MCO 428: Digital Media and Freedom of Expression in the 21st Century


What kind of jobs can I get with a digital media literacy degree?

This online digital media degree equips you with the skills needed for a variety of careers related to communications, public relations and community engagement. This program also prepares you to pursue an advanced degree in education, law or a related communications field. A few career examples include but are not limited to:

Communication Professor


Growth: 10.0 %
Salary: $66,510

Community Specialist


Growth: 13.2 %
Salary: $41,570

Educator


Growth: 10.8 %
Salary: $43,140

Library Media Specialist


Growth: %
Salary:

Library Science Professor


Growth: 9.0 %
Salary: $70,940

News Reporter


Growth: %
Salary:

Production Assistant


Growth: 9.9 %
Salary: $47,900

Public Relations Specialist


Growth: 8.8 %
Salary: $59,300

Religious Education Director


Growth: 7.1 %
Salary: $38,980

Learn from award-winning experts in the field of journalism and digital media

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Dan Gillmor, internationally recognized digital media leader.
  • Dr. Kristy Roschke, managing director of the News Co/Lab. 
  • Mi-Ai Parrish, Sue Clark-Johnson Professor in Media Innovation and Leadership and former publisher of The Arizona Republic and azcentral.com
  • Retha Hill, former vice president for content for BET Interactive.

Learn from award-winning experts in the field of journalism and digital media

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Dan Gillmor, internationally recognized digital media leader.
  • Dr. Kristy Roschke, managing director of the News Co/Lab. 
  • Mi-Ai Parrish, Sue Clark-Johnson Professor in Media Innovation and Leadership and former publisher of The Arizona Republic and azcentral.com
  • Retha Hill, former vice president for content for BET Interactive.

Digital media degree admission requirements

I am a future
You are considered a freshman for application purposes if you have not attended college at all, or have fewer than 12 transferable credit hours (with a minimum 2.50 cumulative GPA).

1. Review competency requirements

2. Review other admission requirements

3. Complete online application

4. File your FAFSA

5. Request ACT or SAT scores

Don't meet admission requirements?

You can still gain admission to ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Don't meet admission requirements?

You can still gain admission to ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Study at one of the top colleges for journalism and mass communication

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.

223


student journalism awards.

1,260


online students.

46


media partnerships.

16


student organizations.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

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