Online Bachelor of Science in Digital Audiences

Online interactions and social media are the leading forces that drive organizations to get their message out to consumers and inspire them to take action. Earning a Bachelor of Science in digital audiences can prepare you to create data-driven strategies that measure, analyze and grow audiences through search, social and content creation. If you’re interested in working in audience engagement, community management, sales, event planning or hospitality, this program may be a great fit for you.

Learn more

Quick facts

Next start date:

Next start date: 03/11/2024


Total classes:

Total classes: 41

Weeks per class:

Weeks per class: 7.5

Total credit hours:

Total credit hours: 120

Degree questions, answered.

Have questions about the Digital Audiences (BS)? Fill out this form and we’ll get in touch!

* Indicates a required field

This is a required field.
This is a required field.
This is a required field.
Invalid phone number. Please try again.

What are digital audiences?

Digital audiences are composed of the individuals engaging with a specific organization online, as well as the kinds of people who are most likely to do so. Interactions play out differently in our increasingly digital world than they used to. Communication professionals now have access to an immense wealth of data to help them analyze the scope and behavior of their followers. To cultivate a digital audience, you have to use new approaches that are distinct from the traditional training required in previous media landscapes.

Specifically, you can integrate insights from the following fields and tactics to influence behavior and drive audience growth:

  • Multimedia content creation.
  • Project management.
  • Real-time data analysis.
  • Social science research.

Outcomes from these efforts include increasing sales, donations, political support and community impact, as well as boosting advertising results.

How do I know if a digital marketing degree is right for me?

 

The Bachelor of Science in digital audiences could be a good choice if you are interested in learning how to influence audience behavior through digital marketing techniques and tools, such as social media strategy, search engine optimization, search engine marketing and digital analytics. This program can be useful for pursuing roles in marketing, media and public relations. The hands-on curriculum can also be beneficial for building your audience as an:

  • Activist.
  • Artist.
  • Entrepreneur.
  • Media professional.

Where can graduates with a digital marketing degree work?

 

Organizations in the public and private sectors have a critical and growing need to connect with digital audiences across websites, apps and social media. Digital marketing degree holders can compete for roles in marketing and communications in a wide variety of industries. There’s no shortage of businesses that are looking to expand their influence through digital content and engagement strategies. Nonprofit entities, government agencies and advocacy groups alike are all interested in effective communication. You can help them secure donations and promote political engagement or community cohesion. Corporations and entrepreneurs also deploy these tools and techniques to promote sales and improve their advertising.

Does my digital audience strategy degree say 'online'?

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.

Featured digital marketing degree courses

Throughout the Bachelor of Science in digital audiences, you’ll explore ways to measure and analyze the ways in which people interact with digital content and use marketing tools to apply these concepts. During your capstone, you’ll benefit from hands-on experience in developing, testing and executing audience growth strategies for real clients. Program courses include:


MCO 102: Fundamentals of Coding


MCO 307: The Digital Audience


MCO 433: Social Media Campaigns, Engagement and Research


MCO 434: Search Engine Research and Strategy


MCO 438: Digital Audience Analysis


MCO 439: Digital Audience Growth


MCO 307: The Digital Audience


MCO 438: Digital Audience Analysis


What can I do with a digital marketing degree?

Those who hold a Bachelor of Science in digital audiences may work in a wide variety of industries ranging from hospitality and sales to social media management, marketing and public relations. Upon graduation, you’ll have the knowledge and experience needed to apply for positions with community groups, political campaigns, news organizations and more. Possible career paths include, but are not limited to:

Fundraising Consultant


Growth: 5.2 %
Salary: $61,190

Market Research Analyst


Growth: 13.4 %
Salary: $68,230

Marketing Associate


Growth: 1.9 %
Salary: $127,830

Marketing Manager


Growth: 6.6 %
Salary: $140,040

Production Assistant


Growth: 4.3 %
Salary: $65,000

Public Relations Manager (PR Manager)


Growth: 5.9 %
Salary: $129,430

Public Relations Specialist


Growth: 6.1 %
Salary: $67,440

SEO Specialist


Growth: 13.4 %
Salary: $68,230

Knowledgeable instructors who excel in the digital media landscape

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Former Washington Post executive editor Leonard Downie, Jr.
  • Former BET Vice President Retha Hill.
  • Digital media leader Dan Gillmor.
  • Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Knowledgeable instructors who excel in the digital media landscape

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Former Washington Post executive editor Leonard Downie, Jr.
  • Former BET Vice President Retha Hill.
  • Digital media leader Dan Gillmor.
  • Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Digital marketing degree admission requirements

I am a future

You’re considered a first-year student for application purposes if you’ve never attended college or have fewer than 12 transferable credit hours.

Learn how to apply.

Competency requirements

Additional admission requirements

High school equivalency

Homeschool

Don't meet admission requirements?

You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.

*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.

Don't meet admission requirements?

You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.

*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.

A proven record for excellence in communications

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.

223


national and regional student awards.

1,260


online students. 

46


media partnerships. 

16


student organizations.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

You might also be interested in

Communication (BA)

Undergraduate

Communication (BA)


Digital Media Literacy (BA)

Undergraduate

Digital Media Literacy (BA)


Technical Communication – User Experience (BS)

Undergraduate

Technical Communication – User Experience (BS)


Mass Communication and Media Studies (BA)

Undergraduate

Mass Communication and Media Studies (BA)