Online Bachelor of Science in Digital Audiences
The online Bachelor of Science in digital audiences gives students the skills they need to use digital and social media to deepen impact in any industry. You’ll learn how to harness strategy development, digital analytics, SEO and SEM campaigns, paid and organic social campaigns and audience research to grow and engage audiences in meaningful, measurable ways.
Next start date: 01/11/2021
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Degree questions, answered.
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What is digital audiences?
Corporations, advocacy groups, entrepreneurs, government agencies, communications firms, community groups, news organizations and nonprofits all need professionals who understand how to cultivate online audiences to increase sales, advertising, donations, political support and community impact.
The expertise required to grow and leverage online audiences differs from traditional training in public relations. It requires training in social science research, real-time data analysis, digital audience behavior, multimedia content creation, ethics, law, entrepreneurship, project management, writing and public speaking. The online BS in digital audiences blends these disciplines in a data-driven, hands-on curriculum.
Through required coursework, you’ll learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students learn how to grow audiences through applying search engine optimization (SEO), search engine marketing (SEM), paid and organic social media campaigns, and audience research in digital content creation. In the program’s capstone experience, you’ll work with real-world clients to create audience-first content and develop, test and execute audience growth strategies in real time.
Throughout the BS in Digital Audiences program, students develop a deep understanding of the ethics, laws, security risks and privacy concerns all digital content creators must weigh in growing and engaging consumers.
Study at our award-winning journalism school
The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.