The online Bachelor of Science in Digital Audiences gives students the skills they need to use digital and social media to deepen impact in any industry, including strategy development, digital analytics, SEO and SEM campaigns, paid and organic social campaigns, audience research and more.
Next start date: 05/18/2020
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Companies and organizations around the world have a critical and growing need to connect with audiences on digital and social media to increase impact in everything from sales to community cohesion. Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits all need professionals who understand how to reach large online audiences in order to increase sales, advertising, donations, political support and community impact.
The expertise required to leverage online audiences is different from traditional training in public relations. It requires training in social science research, real-time data analysis, digital audience behavior, multimedia content creation, ethics, law, entrepreneurship, project management, writing and public speaking. The online BS in Digital Audiences blends these disciplines in a data-driven, hands-on curriculum.
Through required coursework, students learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students learn how to grow audiences through applying search engine optimization, search engine marketing, paid and organic social media campaigns and audience research in digital content creation. In the program’s capstone experience, students work with real-world clients to create audience-first content and develop, test and execute audience growth strategies in real time.
Throughout the BS in Digital Audiences program, students develop a deep understanding of the ethics, laws, security risks and privacy concerns all digital content creators must weigh in growing and engaging consumers.
The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For over 15 years, we have earned the best record in the Society of Professional Journalists' national "Mark of Excellence" competition. We reign first in the nation for record-breaking Hearst Journalism Awards and have the best record of any journalism school for the international Robert F. Kennedy Journalism Award for reporting on social justice issues.
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