Online Bachelor of Science in Digital Audiences

The online Bachelor of Science in digital audiences gives students the skills they need to use digital and social media to deepen impact in any industry. You’ll learn how to harness strategy development, digital analytics, SEO and SEM campaigns, paid and organic social campaigns and audience research to grow and engage audiences in meaningful, measurable ways.

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Quick facts

Next start date: 08/20/2020


Total classes: 41

Weeks per class: 7.5

Total credit hours: 120

Degree questions, answered.

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What is digital audiences?

Corporations, advocacy groups, entrepreneurs, government agencies, communications firms, community groups, news organizations and nonprofits all need professionals who understand how to cultivate online audiences to increase sales, advertising, donations, political support and community impact.

The expertise required to grow and leverage online audiences differs from traditional training in public relations. It requires training in social science research, real-time data analysis, digital audience behavior, multimedia content creation, ethics, law, entrepreneurship, project management, writing and public speaking. The online BS in digital audiences blends these disciplines in a data-driven, hands-on curriculum.

Through required coursework, you’ll learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. Using those measurement skills, students learn how to grow audiences through applying search engine optimization (SEO), search engine marketing (SEM), paid and organic social media campaigns, and audience research in digital content creation. In the program’s capstone experience, you’ll work with real-world clients to create audience-first content and develop, test and execute audience growth strategies in real time.

Throughout the BS in Digital Audiences program, students develop a deep understanding of the ethics, laws, security risks and privacy concerns all digital content creators must weigh in growing and engaging consumers.

Featured courses


MCO 307: The Digital Audience


MCO 436: Audience Research and Behavior


MCO 437: Audience Acquisition and Engagement


MCO 438: Digital Audience Analysis


MCO 439: Digital Audience Growth


Related careers

Graduates with an ASU Online Bachelor of Science in Digital Audiences have career opportunities illustrated in the following list. Career examples include but are not limited to:

Fundraising Consultant


Growth: 14.8 %
Salary: $55,640

Market Research Analyst


Growth: 23.2 %
Salary: $63,230

Marketing Associate


Growth: 5.5 %
Salary: $106,130

Marketing Manager


Growth: 10.1 %
Salary: $132,230

Production Assistant


Growth: 9.9 %
Salary: $47,900

Public Relations Manager (PR Manager)


Growth: 10.4 %
Salary: $111,280

Public Relations Specialist


Growth: 8.8 %
Salary: $59,300

SEO Specialist


Growth: 9.3 %
Salary: $88,510

Prestigious faculty

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Former Washington Post executive editor Leonard Downie, Jr.
  • Former BET Vice President Retha Hill.
  • Digital media leader Dan Gillmor.
  • Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Prestigious faculty

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Former Washington Post executive editor Leonard Downie, Jr.
  • Former BET Vice President Retha Hill.
  • Digital media leader Dan Gillmor.
  • Pulitzer Prize-winning investigative reporter and editor Jacquee Petchel.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Admission requirements

I am a future
You are considered a freshman for application purposes if you have not attended college at all, or have fewer than 12 transferable credit hours (with a minimum 2.50 cumulative GPA).

Don't meet admission requirements?

You can still gain admission to ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Don't meet admission requirements?

You can still gain admission to ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Study at our prestigious journalism school

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.

223


national and regional student awards.

1,260


online students. 

46


media partnerships. 

16


student organizations.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

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