Online Bachelor of Science in Digital Audiences

Online interactions, digital connections and social media are among the leading forces that drive an organization's messaging to engage their audience and inspire targeted groups to take action. Arizona State University’s Bachelor of Science in digital audiences prepares you to create data-driven strategies that measure, analyze and grow audiences through search, social and content creation. If you’re interested in working in audience engagement, community management, sales, event planning or hospitality, you can launch your career in this program.

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Quick facts

Next start date:

Next start date: 07/01/2024


Total classes:

Total classes: 41

Weeks per class:

Weeks per class: 7.5

Total credit hours:

Total credit hours: 120

Degree questions, answered

Have questions about the Digital Audiences (BS)? Fill out this form and we’ll get in touch!

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Prepare for a variety of roles in digital marketing and more

Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits need professionals who are skilled in reaching large online audiences in order to increase sales, engagement, donations, political support and community cohesion — as well as promote products, services and brand awareness.

In this program, you’ll learn how to reach and analyze audiences for various businesses and build your own audience as a:

  • Activist.
  • Artist.
  • Content creator.
  • Entrepreneur.
  • Media professional.

The skills you’ll develop in this program

Throughout this digital audiences degree, you’ll gain the skills needed to influence audience behavior through digital marketing techniques and tools, such as social media strategy, search engine optimization, search engine marketing and digital analytics. You’ll also learn how to integrate insights from real-time data analysis and social science research to drive audience growth.

With a variety of graduate electives to choose from, including podcasting, project management, photography and more, you’ll build skills in your areas of interest and passions. Additionally, you’ll be able to advance your skill set and create meaningful networking connections with optional internship and study abroad opportunities.

What companies are hiring digital audiences majors?

Organizations in the public and private sectors have a critical and growing need to connect with digital audiences across websites, apps and social media. Digital audience degree holders can compete for roles in marketing and communications in a variety of industries.

There’s no shortage of businesses looking to expand their influence through digital content and engagement. Nonprofit entities, government agencies and advocacy groups alike prioritize effective communication to help them secure donations and promote political engagement or community cohesion. Corporations and entrepreneurs also deploy these tools and techniques to promote sales, improve their advertising and boost other areas of business.

Will my diploma say ‘online’?

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”

Digital audiences and marketing courses

Throughout this program, you’ll explore ways to measure and analyze the ways in which people interact with digital content and use marketing tools to apply these concepts. This program culminates in a capstone course where you’ll benefit from hands-on experience in developing, testing and executing audience growth strategies for real clients.


The jobs you could get with a digital audiences degree

As a digital audiences major, you may work in a wide variety of industries ranging from hospitality and sales to social media management, marketing and public relations. Upon graduation, you’ll be equipped with the knowledge and experience needed to apply for positions at community groups, political campaigns, news organizations and more. Potential career paths include, but aren’t limited to:

Fundraising Consultant


Growth: 5.2 %
Salary: $61,190

Market Research Analyst


Growth: 13.4 %
Salary: $68,230

Marketing Associate


Growth: 1.9 %
Salary: $127,830

Marketing Manager


Growth: 6.6 %
Salary: $140,040

Production Assistant


Growth: 4.3 %
Salary: $65,000

Public Relations Manager (PR Manager)


Growth: 5.9 %
Salary: $129,430

Public Relations Specialist


Growth: 6.1 %
Salary: $67,440

SEO Specialist


Growth: 13.4 %
Salary: $68,230

Knowledgeable instructors who excel in the digital media landscape

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
  • Entrepreneur Eli Chmouni.
  • Media literacy expert Dr. Kristy Roschke.
  • Pulitzer Prize winner Julia Thompson.

Knowledgeable instructors who excel in the digital media landscape

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
  • Entrepreneur Eli Chmouni.
  • Media literacy expert Dr. Kristy Roschke.
  • Pulitzer Prize winner Julia Thompson.

How to apply

I am a future

You’re considered a first-year student for application purposes if you’ve never attended college or have fewer than 12 transferable credit hours.

Learn how to apply.

Don't meet admission requirements?

You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.

*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.

Don't meet admission requirements?

You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.

*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.

A proven record for excellence in communications

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.

223


student journalism awards.

1,260


online students. 

46


media partnerships. 

16


student organizations.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

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