Online Master of Science in Digital Audience Strategy
The online Master of Science in digital audience strategy prepares you to design and execute large-scale digital audience growth and engagement strategies through a data-driven, multidisciplinary, hands-on curriculum. You’ll learn to measure and analyze how consumers interact with content online, on social media and on mobile devices.
Next start date: 10/13/2021
Total classes: 10
Weeks per class: 7.5
Total credit hours: 30
Degree questions, answered.
Have questions about the Digital Audience Strategy (MS)? Fill out this form and we’ll get in touch!
Learn digital audience strategy
Students in the online MS in digital audience strategy learn strategies and tactics to grow audiences through audience-first digital content that leverages search engine optimization (SEO), search engine marketing (SEM), audience research, and paid and organic social media campaigns. You’ll work with real-world clients to analyze content performance and develop, test and execute audience growth strategies in real time.
Through required coursework in ethics, media law and entrepreneurship, you’ll learn to make ethical business decisions regarding consumer privacy, digital data security and community engagement. Through elective courses, you’ll develop additional expertise in areas such as data science, leadership and management, and intellectual property. Students graduate from the program ready to drive digital innovation and business development.
Organizations in both the public and private sectors have a critical and growing need to connect with audiences on digital and social media. Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits all need professionals who understand how to cultivate large online audiences with content in order to increase sales, advertising, donations, political support and community cohesion. The expertise required to leverage online audiences includes training in multimedia content creation, social science research, real-time data analysis, digital audience behavior, ethics, law, entrepreneurship, leadership, project management, writing and public speaking.
The Cronkite School's online Master of Science in digital audience strategy blends all of these disciplines to prepare students to be leaders in digital audience growth and innovation.
Does my master's in digital marketing say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.
Applicants are eligible to apply to the program if they have earned a bachelor's degree or higher from a regionally accredited in the U.S. or the equivalent of a U.S. bachelor’s degree from an international institution that is officially recognized by that country.
Study at our award-winning journalism school
The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.