Online Bachelor of Science in Digital Audiences
Online interactions, digital connections and social media are among the leading forces that drive an organization's messaging to engage their audience and inspire targeted groups to take action. Arizona State University’s Bachelor of Science in digital audiences prepares you to create data-driven strategies that measure, analyze and grow audiences through search, social and content creation. If you’re interested in working in audience engagement, community management, sales, event planning or hospitality, you can launch your career in this program.
Quick facts
Next start date: 01/13/2025
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Prepare for a variety of roles in digital marketing and more
Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits need professionals who are skilled in reaching large online audiences in order to increase sales, engagement, donations, political support and community cohesion — as well as promote products, services and brand awareness.
In this program, you’ll learn how to reach and analyze audiences for various businesses and build your own audience as a:
- Activist.
- Artist.
- Content creator.
- Entrepreneur.
- Media professional.
The skills you’ll develop in this program
Throughout this digital audiences degree, you’ll gain the skills needed to influence audience behavior through digital marketing techniques and tools, such as social media strategy, search engine optimization, search engine marketing and digital analytics. You’ll also learn how to integrate insights from real-time data analysis and social science research to drive audience growth.
With a variety of graduate electives to choose from, including podcasting, project management, photography and more, you’ll build skills in your areas of interest and passions. Additionally, you’ll be able to advance your skill set and create meaningful networking connections with optional internship and study abroad opportunities.
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Digital audiences and marketing courses
Throughout this program, you’ll explore ways to measure and analyze the ways in which people interact with digital content and use marketing tools to apply these concepts. This program culminates in a capstone course where you’ll benefit from hands-on experience in developing, testing and executing audience growth strategies for real clients.
The jobs you could get with a digital audiences degree
As a digital audiences major, you may work in a wide variety of industries ranging from hospitality and sales to social media management, marketing and public relations. Upon graduation, you’ll be equipped with the knowledge and experience needed to apply for positions at community groups, political campaigns, news organizations and more. Potential career paths include, but aren’t limited to:
Fundraising Consultant
Market Research Analyst
Marketing Associate
Marketing Manager
Production Assistant
Public Relations Manager (PR Manager)
Public Relations Specialist
SEO Specialist
Knowledgeable instructors who excel in the digital media landscape
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
- Entrepreneur Eli Chmouni.
- Media literacy expert Dr. Kristy Roschke.
- Pulitzer Prize winner Julia Thompson.
Knowledgeable instructors who excel in the digital media landscape
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
- Entrepreneur Eli Chmouni.
- Media literacy expert Dr. Kristy Roschke.
- Pulitzer Prize winner Julia Thompson.
How to apply
first-year student
You’re considered a first-year student for application purposes if you’ve never attended college or have fewer than 12 transferable credit hours.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
A proven record for excellence in communications
The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.
#1
journalism school.
6
Pulitzer Prize-winning faculty.
20+
prestigious student media awards.
1,255
online students.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
