ASU's Bachelor of Arts in business with a concentration in communication will prepare you to understand and shape message-related behaviors for the purpose of improving communicative interactions in the workplace.

Resident tuition | Non-resident tuition
ASU Online offers start dates every 7.5 weeks.
Class number may be less for transfer students.
Complete your degree in a condensed timeframe. Consult your academic advisor for options.

Business communication has exploded as a distinct professional field as companies require rapid and considered responses, from conveying ordinary information to crisis communications. This innovative, interdisciplinary program will prepare you for positions in a variety of professions in which business and communication play an important role in ensuring success.

The Bachelor of Arts in business and communication includes rigorous courses within the communication concentration in addition to the skill and core courses required of all W. P. Carey School of Business majors. As a graduate of this program, you will be better qualified to enter private and nonprofit corporate communications positions with business knowledge that will be immediately useful to potential employers. Students pursuing opportunities in sales, operations, retail banking, and hospitality will find the concentration of particular value. There are a variety of opportunities for careers with a BA in business and communication. Average starting salaries can vary greatly due to location, company, industry, and experience.

One of the top business schools in the country:

  • AACSB-accredited business school
  • Ranked No. 6 online MBA program by the Princeton Review
  • No. 6 for online graduate business programs and No. 6 online MBA program by U.S. News and World Report
  • ASU's online bachelor's programs rank No. 2 in the nation by U.S. News and World Report

Calendar

Next Start Date:

10/16/2019
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Faculty

Faculty at the  W. P. Carey School of Business outperform other schools for their innovative research and impact. The school is ranked within top performers for research by the University of Texas at Dallas and was recognized as No. 1 for authoring impactful research by Technovation. W. P. Carey faculty include a Nobel Laureate, National Academy of Sciences members. Faculty and lecturers also appear in renowned journals and conferences and remain active with innovative companies to drive global impact and maintain a network of resources for students at ASU.

W. P. Carey fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe, and a student body which represents more than 100 countries.

Program Summary

Total Hours:

120

Upper Division Hours:

51

Major GPA:

2.0

Cumulative GPA:

2.0

Total Hours at ASU:

30

Related Careers

Graduates with an ASU Online Bachelor of Arts in Business (Communication) have career opportunities illustrated in the following list. Career examples include but are not limited to:

Career Growth* Median Salary*

*Data obtained from the Occupational Information network (O*NET) under sponsorship of the U.S. Department of Labor/Employment and Training Administration (USDOL/ETA).

  •  Bright Outlook
  •  Green Occupation
Administrative Services Managers 12.47% $81,080
Advertising and Promotions Managers   $96,720
Business Continuity Planners   $67,280
Business Teachers, Postsecondary 15.12% $73,660
Chief Executives   $168,140
Copy Writers 14.81% $55,940
Cost Estimators 25.34% $58,860
Editors   $53,880
General and Operations Managers     $95,440
Green Marketers     $96,720
Human Resources Managers   $102,780
Industrial Production Managers   $89,190
Loss Prevention Managers 7.32% $100,890
Management Analysts 23.87% $78,600
Market Research Analysts and Marketing Specialists   $61,290
Marketing Managers   $127,130
Public Relations and Fundraising Managers    $101,510
Regulatory Affairs Managers   7.32% $100,890
Sales Managers 14.95% $105,260
Search Marketing Strategists   $83,410
Security Managers 7.32% $100,890
Social and Community Service Managers 13.78% $59,970
Supply Chain Managers   7.32% $100,890
Technical Writers 18.18% $65,500
Transportation Managers   $81,830

Example Careers

  • Social Media Manager
  • Copywriters
  • Public Information Officer
  • Public Relations
  • Technical Writers

Requirements

All students are required to meet general university admission requirements.

Freshman | Transfer | International | Readmission

Some programs may have additional requirements for admission.

Additional Requirements

Freshmen

Freshman applicants who meet the requirements for ASU freshman admission are eligible for direct admission to the W. P. Carey School of Business Bachelor of Arts degree program. To be admitted to ASU, you must be a high school graduate and meet one of the following criteria:

*ASU and W. P. Carey do not require the writing portion of these tests.

  • An SAT Reasoning score of 1120* (March 2016 and after) or 1040* (prior to March 2016) for residents
  • An SAT Reasoning score of 1180* (March 2016 and after) or 1110* (prior to March 2016) for nonresidents
  • ACT 22 (24 nonresidents)*
  • A high school class ranking in the top 25 percent
  • An overall, unweighted high school GPA of 3.0 in competency courses defined by ASU (4.0 = A)

  • Transfer

    If you are a transfer student applying to the W. P. Carey School of Business Bachelor of Arts degree program, you are eligible for direct admission if you have met the following requirements:

    An ASU Academic Integrity violation may preclude a student from entering or changing W. P. Carey academic programs.

    • ASU transfer student admission requirements
    • 3.0 cumulative ASU GPA (if you have attended ASU)
    • 3.0 cumulative transfer GPA (if you have attended another institution)
    • Minimum grade requirements must be met for all critical tracking courses taken (applicable only if student falls under critical tracking requirements)

Affording College

Learn about the different types of financial aid and scholarship opportunities available. ASU offers a Cost Calculator, Budget Worksheet and Scholarship Search to make the college planning process easier.

Don’t meet admission requirements?

You can still earn your way into ASU through the Earned Admission Track. To begin, go to Earned Admission and click Register Now. If Earned Admission is right for you, an enrollment advisor will reach out with more details.

Get program details

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