Online Master of Science in Marketing
Arizona State University’s Master of Science in marketing online prepares you to devise and execute innovative marketing strategies. Experienced faculty will guide you in honing the skills to adapt to the evolving business landscape. You’ll gain expertise in analyzing customer needs and behaviors, using digital marketing tools and making data-driven decisions.
Quick facts
Next start date: 08/21/2025
Total classes: 10
Weeks per class: 5
Total credit hours: 30
Become a leader in marketing innovation
In this program, you’ll explore the strategic, analytical and creative realms of marketing, equipping you to excel in today’s business environment. The curriculum covers advanced digital marketing techniques, data-driven customer insights, analytics, technological integration into marketing strategies and more.
Graduates are prepared to mobilize business success by combining creative solutions, psychology concepts, data analysis and technology. From crafting compelling messages to measuring social media ad performance, you can implement strategies that connect people with the products and services that meet their needs.
The knowledge and skills you’ll develop
This program cultivates leaders who understand the theoretical and practical aspects of marketing, emphasizing strategic planning, creative problem-solving and ethical decision-making. Our distinguished marketing department faculty will leverage their research and industry experience to create an engaging and applied learning experience. Courses explore digital marketing strategies, customer behaviors, service marketing and data-driven marketing approaches. Additional skills you’ll gain include:
- Analyzing diverse business scenarios and strategically applying marketing principles to achieve business objectives.
- Communicating the transformative power of digital marketing strategies in business contexts.
- Integrating ethical considerations, customer welfare, privacy and trust into marketing strategies.
- Leading collaborative efforts to implement marketing strategies.
MBA or a master’s in marketing: Which is best for you?
This marketing master’s is an ideal choice for individuals who want to gain specialized knowledge in marketing to advance their careers. This can include professional marketers seeking to deepen their strategic expertise, those transitioning to a career in marketing and individuals with undergraduate degrees in non-business disciplines. Regardless of your background, you’ll complete this program with the marketing expertise to drive your career forward.
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Online marketing master’s courses
In your courses, you’ll engage in interactive sessions led by industry experts and complete real-world projects. Your learning will be dynamic, incorporating lectures, case studies, group projects, simulations and hands-on exercises. Additionally, the program offers flexibility in the electives you can choose, providing opportunities to explore topics that align with your interests and career path.
The jobs a marketing master’s prepares you for
Marketing professionals are in high demand. According to the U.S. Bureau of Labor Statistics, employment for advertising, promotions and marketing managers is expected to grow by 6% from 2022 to 2032, which is faster than average for all occupations. Graduates of this program are well-prepared to step into advanced roles in marketing and beyond. You can pursue positions ranging from digital marketing manager and marketing analyst to brand specialist and customer relationship manager. Additional potential career paths include, but aren’t limited to:
Study alongside innovative and distinguished marketing experts
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Study alongside innovative and distinguished marketing experts
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
How to apply
Applicants for this online master’s in marketing program must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.
Study at one of the best business schools in the nation
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
#2
best online bachelor's in business programs.
#3
best online master’s in business programs (excluding MBA).
#3
best online general management MBA programs.
Top 5
best online business analytics MBA programs.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
