If you want to be on the forefront of big data, the masters in business analytics online will teach you how to manipulate, dissect and analyze data at rest. You’ll take a deep dive into big data and data analytics while learning how to leverage data for business-critical solutions.

ASU Online offers start dates every 5 weeks.
Multiple enrollment sessions throughout the year.
Required number of credits to complete this degree.

ASU business analytics

Deepen your quantitative and analytical skills to derive value from big data in this business analytics degree. As a business analytics graduate student, you’ll take coursework in data mining and visualization, data modeling, marketing and predictive analytics, and machine learning to translate data into stories. Toward the end of the ASU business analytics online program, you’ll work an applied project to address a problem in a business domain where the use of your analytics skills yields real-world experience. These projects are drawn from real business settings that represent important aspects of organizations’ deployment of analytics in their business models.

What is a business data analytics degree?

The ASU MS-BA online degree is ideal for students with two or more years of professional experience and knowledge of calculus, statistics, and coding. You’ll have the flexibility to learn on your schedule and develop the skills necessary for a growing career field. Common careers for graduates of the master’s program in business analytics include data analysts, data managers, IT specialists, IT managers and network security analysts, among others. There’s also a demand for analytical skills in marketing, finance, supply chain, and information management.

Program Highlights

  • 16-month lock-step program with state-of-the-art curriculum
  • Career services team dedicated to the needs of working professionals
  • Combines analytic depth and business acumen to drive action
  • Five-week courses, one at a time
  • Same courses and faculty as the full-time W. P. Carey MS-BA program

One of the top business schools in the country:

  • Highly ranked AACSB-accredited business school
  • Ranked No. 7 online MBA program by the Princeton Review
  • No. 3 online graduate business programs for veterans, No. 6 for online graduate business programs and No. 6 online MBA program by U.S. News & World Report


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Faculty at the W. P. Carey School of Business outperform other schools for their innovative research and impact. The school is ranked within top performers for research by the University of Texas at Dallas and was recognized as No. 1 for authoring impactful research by Technovation. W. P. Carey faculty include a Nobel Laureate, National Academy of Sciences members. Faculty and lecturers also appear in renowned journals and conferences and remain active with innovative companies to drive global impact and maintain a network of resources for students at ASU.

W. P. Carey fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe, and a student body which represents more than 100 countries.

Program Summary

Total Hours:


Related Careers

Graduates with an ASU business analytics master’s degree have career opportunities illustrated in the following list. Career examples include but are not limited to:


Applicants must fulfill the requirements of both the Graduate College and the W. P. Carey School of Business.

Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree from a regionally accredited institution.

Applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in the last 60 hours of a student's first bachelor's degree program, or applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in an applicable master's degree program.

All applicants must submit:

  1. Graduate admission application and application fee
  2. Official transcripts
  3. GMAT or GRE test scores
  4. One letter of recommendation
  5. Current resume
  6. Short-answer questions
  7. Proof of English proficiency

Additional Application Information

An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency.

The letter or recommendation should comment on the student's motivation, commitment, achievements, work experience and opportunity for success in the program.

Complete application instructions may be obtained from the department's website.

Affording College

Learn about the different types of financial aid and scholarship opportunities available. ASU offers a Cost Calculator, Budget Worksheet and Scholarship Search to make the college planning process easier.

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