Online Bachelor of Science in Technical Communication – Social Media Management
Social media managers do more than post content. They lead content strategy, manage brand voice and translate organizational goals into social media management campaigns that reach specific audiences. Arizona State University's online Bachelor of Science in technical communication with a concentration in social media management prepares you to lead that work professionally across industries, with career paths in brand management, agency content and corporate social media strategy.
Quick facts
Next start date: 10/14/2026
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
This program is also available in-person.
Explore campus options
Turn your passion for social media into a career in content and brand strategy
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Social media management courses and capstone
Key courses such as Social Media in the Workplace give you the opportunity to work directly with organizations developing social media plans that cover strategy, content creation and delivery from start to finish. You’ll also learn about emerging topics in the field, including AI, augmented and virtual reality, cryptocurrency and cyberwarfare, to understand how these technologies and challenges impact social media management. The program culminates in a capstone where you'll build a professional portfolio of your social media strategy and content work, the kind of hands-on body of work employers ask to see.
Careers in social media management and content strategy
Graduates work in brand management, agency content, nonprofit communications, corporate social media and public affairs. In this program, you’ll gain the skills and knowledge to build a career in social media as a coordinator, specialist, content developer, manager or director. In your day-to-day workflow you will lead social media strategy that drives measurable business outcomes: analyzing data, creating content, applying visual design principles and managing brand reputation across platforms.
Entry-level roles such as social media specialist and communication specialist typically align with the public relations specialist category tracked by the U.S. Bureau of Labor Statistics, which reports a median salary of $69,780 a year and 5% projected job growth from 2024 to 2034. Social media directors and other management-level roles also align with advertising and promotions managers which earn a median of $126,960 a year, with 6% projected growth over the same period.
Communications Specialist
Document Management Specialist
IT Project Manager
Instructional Specialist
Market Research Analyst
Public Relations Specialist
SEO Specialist
Web Designer
Learn from top-tier faculty in technical communication
Faculty in the College of Integrative Sciences and Arts are deeply committed to exploration in their fields of work. Many of our faculty and staff are recognized both nationally and internationally for their achievements from psychology to writing.
- American Educational Research Association fellows.
- American Psychological Association fellows.
- Fulbright scholars.
How to apply
first-year student
You’re considered a first-year student for application purposes if you’ve never attended college or have fewer than 12 transferable credit hours.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Study at a globally recognized university
ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university has been recognized with peer-reviewed honors from U.S. News & World Report and other respected organizations.
#1
in the U.S. for innovation for 11 consecutive years, ahead of Stanford and MIT
#3
best online bachelor's programs for veterans
Top 10
best online bachelor’s programs
Top 10%
best global universities
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
