Online Bachelor of Science in Technical Communication – Social Media Management
Are you the first to learn about new social media platforms? Do you wonder what goes into the social media strategy for your favorite companies? If so, Arizona State University’s Bachelor of Science in technical communication with a concentration in social media management may be an ideal fit. Upon graduation, you’ll have the skills to manage social media strategy and implementation in organizations across industries.
Next start date: 01/08/2024
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
Degree questions, answered.
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What does a social media manager do?
Social media managers work in fast-paced environments, managing their time between driving strategy and communicating updates to their audiences. These professionals are also responsible for delivering accurate information to the public that is mindful of the economic, social and cultural health of the communities they serve.
Taught through a technical communication lens, this program prepares you to deliver specialized information about, for and through technology. You’ll build the skills and knowledge needed to create social media content suitable for a wide range of audiences and purposes.
What you’ll learn in a social media management degree concentration
In this project-oriented program, you’ll take courses that focus on writing, design, management and other techniques for producing a variety of content. You’ll also have the opportunity to learn about podcasting, grant writing, data visualization, usability testing, accessibility, global partnerships and more. While the courses are writing intensive, you’ll explore technical communication through visual, video and audio mediums.
In your social media concentration courses, you’ll receive insight into the opportunities, concerns and demands associated with professional social media management. Topics range from reputation management and customer service to content development and strategic planning. Because social media is constantly evolving, the curriculum is regularly updated to reflect the latest concepts, approaches and platforms.
Featured social media management courses
Courses in this program provide you with practical experiences that involve completing community-engaged projects, using social media management tools and communicating through various mediums. Topics range from understanding digital ethics in internet governance and policy to using programs, such as Hootsuite, Buffer and Adobe Creative Cloud. Courses may include:
MCO 307: The Digital Audience
TWC 422: Social Media in the Workplace
TWC 451: Copyright and Intellectual Property in the Electronic Age
TWC 301: Fundamentals of Writing for Digital Media (L)
TWC 401: Fundamentals of Technical Communication (L)
TWC 411: Principles of Visual Communication (L)
TWC 421: Principles of Web Authoring (L)
TWC 431: Principles of Technical Editing
The social media management jobs you’ll be prepared for
As a graduate with a social media management degree concentration, you’ll stand out from others competing for roles in the field. Your ability to deliver complex technical information through online platforms allows you to serve employers and the public. You can pursue a variety of career paths, including social media specialist or manager, user experience designer, communication specialist and more. Additional career opportunities include, but aren’t limited to:
How to apply
You are considered a first-year student for application purposes if you have not attended college at all, or have fewer than 12 transferable credit hours (with a minimum 2.50 cumulative GPA).
Study at a globally recognized university
ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university has been recognized with peer-reviewed honors from U.S. News & World Report.
in innovation for 9 consecutive years, ahead of Stanford and MIT.
best online bachelor’s programs.
best global universities.
of graduates reported their experiences at ASU inspired them to explore new career opportunities.