Online Bachelor of Science in Technical Communication – Social Media Management
Are you quick to adopt new platforms and curious about how brands use social media? Arizona State University’s online Bachelor of Science in technical communication with a concentration in social media management prepares you to lead digital strategy across industries. You’ll learn to manage content, communication and engagement on a professional level.
Quick facts
Next start date: 07/01/2026
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
Learn to make content for and manage social media professionally
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Social media and technical communication courses
Key courses such as Social Media in the Workplace give you the opportunity to work directly with organizations developing social media plans that involve all aspects of developing and delivering a communication initiative. You’ll also learn about emerging topics in the field, including AI, augmented and virtual reality, cryptocurrency and cyberwarfare, to understand how these technologies and challenges impact social media management. The program culminates in a capstone where you’ll develop a portfolio to showcase your work to employers.
The jobs in social media you’ll be ready for
In this program, you’ll gain the skills and knowledge to build a career in social media as a coordinator, specialist, content developer, manager or director. You’ll be prepared to lead social media strategy to drive measurable business outcomes by analyzing data, creating content, applying visual design principles, leading strategic brand management and more.
Potential roles include:
Communications Specialist
Document Management Specialist
IT Project Manager
Instructional Specialist
Market Research Analyst
Public Relations Specialist
SEO Specialist
Web Designer
Learn from leading experts social media management
Faculty in the College of Integrative Sciences and Arts are committed to research and exploration in their fields of work. Many of our faculty and staff are recognized nationally and internationally for their achievements from psychology to writing.
- American Educational Research
- Association Fellows
- American Psychological Association Fellows
- Fulbright scholars
Learn from leading experts social media management
Faculty in the College of Integrative Sciences and Arts are committed to research and exploration in their fields of work. Many of our faculty and staff are recognized nationally and internationally for their achievements from psychology to writing.
- American Educational Research
- Association Fellows
- American Psychological Association Fellows
- Fulbright scholars
How to apply
first-year student
You’re considered a first-year student for application purposes if you’ve never attended college or have fewer than 12 transferable credit hours.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Study at a globally recognized university
ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university is repeatedly awarded peer-reviewed honors from U.S. News & World Report and other respected organizations.
#1
in the U.S. for innovation for 11 consecutive years, ahead of Stanford and MIT
Top 10
best online bachelor’s programs
Top 10%
best global universities
80%
of graduates reported their experiences at ASU inspired them to explore new career opportunities
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
