Online Bachelor of Science in Technical Communication – Social Media Management
Are you quick to adopt new platforms and curious about how brands use social media? Arizona State University’s online Bachelor of Science in technical communication with a concentration in social media management prepares you to lead digital strategy across industries. You’ll learn to manage content, communication and engagement on a professional level.
Quick facts
Next start date: 07/02/2025
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
Learn to make content for and manage social media professionally
Social media managers operate in fast-paced environments where they balance strategy with real-time communication. They’re also responsible for ensuring messages reflect the cultural, social and economic values of the communities they serve.
Taught through a technical communication lens, this program trains you to create content about, for and through digital technology. You’ll focus on writing for specific audiences, managing design projects and supporting ethical, accessible communication across platforms.
This concentration takes an interdisciplinary approach. The curriculum integrates business skills, content production, organizational communication and crisis and reputation management — topics often spread across departments at other universities. At ASU, they’re combined in one program that prepares you for a professional career in social media.
The knowledge and skills you’ll develop
Projects focus on writing, design and strategic content creation. You’ll also work with visual, video and audio formats to expand your digital communication abilities.
Professional licensure and certification
ASU's academic programs that prepare you for professional licensure or certification are designed to meet Arizona's requirements. Completing an ASU program may not fulfill educational requirements for licensure or certification in other states. For additional information, visit the professional licensure webpage.
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Social media and technical communication courses
You’ll gain industry-relevant experience with community projects, digital content creation tools and multimedia platforms. Topics cover digital ethics, internet governance and programs such as Hootsuite, Buffer and Adobe Creative Cloud. Courses may include:
The jobs in social media you’ll be ready for
Graduates can pursue careers in writing, editing, design, multimedia creation, research and more. With expertise in technical communication and digital strategy, you’ll be well-equipped for competitive roles across industries, from private businesses and governmental agencies to nonprofit organizations.
Communications Specialist
Document Management Specialist
IT Project Manager
Instructional Specialist
Market Research Analyst
Public Relations Specialist
SEO Specialist
Technical Writer
Web Designer
Learn from leading experts social media management
Faculty in the College of Integrative Sciences and Arts are committed to research and exploration in their fields of work. Many of our faculty and staff are recognized nationally and internationally for their achievements from psychology to writing.
- American Educational Research
- Association Fellows
- American Psychological Association Fellows
- Fulbright scholars
Learn from leading experts social media management
Faculty in the College of Integrative Sciences and Arts are committed to research and exploration in their fields of work. Many of our faculty and staff are recognized nationally and internationally for their achievements from psychology to writing.
- American Educational Research
- Association Fellows
- American Psychological Association Fellows
- Fulbright scholars
How to apply
first-year student
You’re considered a first-year student for application purposes if you’ve never attended college or have fewer than 12 transferable credit hours.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Study at a globally recognized university
ASU is a global university recognized for its commitment to innovation, research and high-quality academic programs. Our university is repeatedly awarded peer-reviewed honors from U.S. News & World Report and other respected organizations.
#1
in innovation for 10 consecutive years, ahead of Stanford and MIT
Top 10
best online bachelor’s programs
Top 10%
best global universities
80%
of graduates reported their experiences at ASU inspired them to explore new career opportunities
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
