Are you ready to turn your enthusiasm and passion for sports into a business career? The online bachelor’s degree in sports business will prepare you for an evolving career field in the domain of sports. You’ll take coursework on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.
Next start date: 08/20/2020
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
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As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry has to approach revenue generation and fan engagement from an unexplored lens. The Bachelor of Arts in sports business will expose you to business, marketing and sports management principles that apply to a competitive and changing landscape
From consumer behavior to strategic business processes, your sports business degree will give you a well-rounded skill set to work in the industry. You’ll also take coursework to learn how to interact with a variety of stakeholders in the expanding domain of sports. These stakeholders may include sports leagues, teams, mega-events, collegiate athletics, media, sponsorship, retailers and venues among others that support and facilitate sports-related activities.
Whether you’re already working in the sports industry or you’d like to better understand the role of business in sports, the online sports business degree may help you reach your professional goals. You’ll gain expertise on best practices for marketing, analytics, revenue generation and more. You’ll also develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context. These skills include, but are not limited to:
Sports business spans principles of accounting, marketing and finance in sports and recreation. Professionals in sports business must understand how to approach revenue generation and fan engagement while working with athletics, leagues, teams and more. The field explores how business, media and sports interact for mutual benefits and profitability.
In the sports business undergraduate program, you’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans.
Sports business is a constantly evolving career field. A sports management and business degree can prepare you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Browse some of the available jobs in the sports business industry below.
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our peer-reviewed U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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