Online Bachelor of Arts in Business – Sports Business
Are you ready to turn your enthusiasm and passion for sports into a business career? The Bachelor of Arts in business with a concentration in sports business will prepare you for an evolving career field in the domain of sports. You’ll take coursework on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.
Next start date: 06/29/2022
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
Degree questions, answered.
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Understand the business of sports
As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry has to approach revenue generation and fan engagement from an unexplored lens. The bachelor’s in business with a sports business concentration will expose you to business, marketing and sports management principles that apply to a competitive and changing landscape.
From consumer behavior to strategic business processes, your sports business degree will give you a well-rounded skill set to work in the industry. You’ll also take coursework to learn how to interact with a variety of stakeholders in the expanding domain of sports. These stakeholders may include sports leagues, teams, mega-events, collegiate athletics, media, sponsorship, retailers and venues among others that support and facilitate sports-related activities.
Transferable skills for sports management and other careers in business
Whether you’re already working in the sports industry or you’d like to better understand the role of business in sports, the online sports business degree concentration may help you reach your professional goals. You’ll gain expertise on best practices for marketing, analytics, revenue generation and more. You’ll also develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context. These skills include, but are not limited to:
Will my sports business degree concentration say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.
Please note your diploma will state the degree you earn: Bachelor of Arts in business. Your concentration in sports business will not appear on your diploma, but it will be noted on your transcripts.
In the sports business degree concentration, you’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans.
COM 225: Public Speaking (L)
COM 100: Introduction to Human Communication (SB)
COM 230: Small Group Communication (SB)
COM 259: Communication in Business and the Professions
ACC 231: Uses of Accounting Information I
ACC 241: Uses of Accounting Information II
CIS 105: Computer Applications and Information Technology (CS)
ECN 212: Microeconomic Principles (SB)
What are jobs in sports business?
Sports business is a constantly evolving career field. A business degree with a concentration in sports business can prepare you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Browse some of the available jobs in the sports business industry below.
Apply to earn your sports business degree concentration online
Earn a sports business degree concentration from masters of business
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our peer-reviewed U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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