Online Bachelor of Arts in Business – Sports Business
Are you ready to turn your enthusiasm and passion for sports into a career? Arizona State University’s Bachelor of Arts in business with a concentration in sports business prepares you for an evolving career in the field of sports. You’ll take coursework with a focus on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.
Quick facts
Next start date: 05/19/2025
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
What is sports business?
Sports business spans principles of accounting, marketing and finance in sports and recreation. Professionals in sports business must understand how to approach revenue generation and fan engagement, while working with athletics, leagues, teams and more. The field explores how business, media and sports interact for mutual benefits and profitability.
There isn’t another online sports business degree concentration in the nation that’s housed within a business school as prominent or nationally ranked as the W. P. Carey School of Business. As a student, you’ll receive a world-class business education through the lens of sports. You’ll also work with professors who serve as consultants to many prominent sports entities, while being sought out as experts in their fields by the Arizona Republic, Sports Business Journal and other leading industry publications.
Transferable skills for sports management and other careers in business
Whether you’re already working in the sports industry or you’d like to better understand the role of business in sports, this program may help you reach your professional goals. You’ll gain expertise on best practices for marketing, analytics, revenue generation and more. You’ll also develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context, such as:
- Critical thinking.
- Organization
- Perseverance.
- Persuasion.
- Problem solving.
- Teamwork.
- Verbal and written communication.
Understand the business of sports
As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry must approach revenue generation and fan engagement from an unexplored lens. This bachelor’s in business with a sports business concentration exposes you to business, marketing and sports management principles that apply to a competitive and changing landscape.
Will my diploma say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Sports business courses
You’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans. Courses may include:
The jobs in sports you can get with a business degree
Sports business is a constantly evolving career field. A business degree with a concentration in sports business prepares you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Career examples include, but aren’t limited to:
Advertising Sales Representative
Fitness and Wellness Coordinator
General Manager (GM)
Market Research Analyst
Marketing Associate
Marketing Manager
Public Relations Manager (PR Manager)
Public Relations Specialist
Sales Manager
Earn your degree with faculty in the sports industry
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Earn your degree with faculty in the sports industry
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
How to apply
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Earn a sports business degree concentration from business experts
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
#2
best online bachelor's in business programs.
#3
best online master’s in business programs (excluding MBA).
#3
best online general management MBA programs.
Top 5
best online business analytics MBA programs.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
