Online Bachelor of Arts in Business – Sports Business
Are you ready to turn your enthusiasm and passion for sports into a career? Arizona State University’s Bachelor of Arts in business with a concentration in sports business prepares you for an evolving career in the field of sports. You’ll take coursework with a focus on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.
Next start date: 10/11/2023
Total classes: 40
Weeks per class: 7.5
Total credit hours: 120
Degree questions, answered.
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What is sports business?
Sports business spans principles of accounting, marketing and finance in sports and recreation. Professionals in sports business must understand how to approach revenue generation and fan engagement, while working with athletics, leagues, teams and more. The field explores how business, media and sports interact for mutual benefits and profitability.
There isn’t another online sports business degree concentration in the nation that’s housed within a business school as prominent or nationally ranked as the W. P. Carey School of Business. As a student, you’ll receive a world-class business education through the lens of sports. You’ll also work with professors who serve as consultants to many prominent sports entities, while being sought out as experts in their fields by the Arizona Republic, Sports Business Journal and other leading industry publications.
Transferable skills for sports management and other careers in business
Whether you’re already working in the sports industry or you’d like to better understand the role of business in sports, this program may help you reach your professional goals. You’ll gain expertise on best practices for marketing, analytics, revenue generation and more. You’ll also develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context, such as:
- Critical thinking.
- Problem solving.
- Verbal and written communication.
Understand the business of sports
As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry must approach revenue generation and fan engagement from an unexplored lens. This bachelor’s in business with a sports business concentration exposes you to business, marketing and sports management principles that apply to a competitive and changing landscape.
Sports business courses
You’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans. Courses may include:
COM 259: Communication in Business and the Professions
COM 100: Introduction to Human Communication (SB)
COM 230: Small Group Communication (SB)
COM 225: Public Speaking (L)
MKT 311: Sports Business
MKT 421: Fan Behavior and Sports Marketing
MCO 465: Sports and Media
ACC 231: Uses of Accounting Information I
The jobs in sports you can get with a business degree
Sports business is a constantly evolving career field. A business degree with a concentration in sports business prepares you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Career examples include, but aren’t limited to:
How to apply
Earn a sports business degree concentration from business experts
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our peer-reviewed U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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