Online Bachelor of Arts in Business – Sports Business

Are you ready to turn your enthusiasm and passion for sports into a business career? The Bachelor of Arts in business with a concentration in sports business will prepare you for an evolving career field in the domain of sports. You’ll take coursework on the business and management side of the sports industry to learn how to work with leagues, collegiate athletics, media, venues, retailers and more.

Learn more

Quick facts

Next start date:

Next start date: 01/09/2023


Total classes:

Total classes: 40

Weeks per class:

Weeks per class: 7.5

Total credit hours:

Total credit hours: 120

Degree questions, answered.

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Understand the business of sports

As sports evolve to maintain relevance in the increasingly fragmented world of business and entertainment, the sports industry has to approach revenue generation and fan engagement from an unexplored lens. The bachelor’s in business with a sports business concentration will expose you to business, marketing and sports management principles that apply to a competitive and changing landscape.

From consumer behavior to strategic business processes, your sports business degree will give you a well-rounded skill set to work in the industry. You’ll also take coursework to learn how to interact with a variety of stakeholders in the expanding domain of sports. These stakeholders may include sports leagues, teams, mega-events, collegiate athletics, media, sponsorship, retailers and venues among others that support and facilitate sports-related activities.

 

Transferable skills for sports management and other careers in business

Whether you’re already working in the sports industry or you’d like to better understand the role of business in sports, the online sports business degree concentration may help you reach your professional goals. You’ll gain expertise on best practices for marketing, analytics, revenue generation and more. You’ll also develop theoretical and practical skills that’ll apply directly to the sports industry and almost any business context. These skills include, but are not limited to:

  • Critical thinking.
  • Organization
  • Perseverance.
  • Persuasion.
  • Problem solving.
  • Teamwork.
  • Verbal communication.
  • Written communication.

What is sports business?

 

Sports business spans principles of accounting, marketing and finance in sports and recreation. Professionals in sports business must understand how to approach revenue generation and fan engagement while working with athletics, leagues, teams and more. The field explores how business, media and sports interact for mutual benefits and profitability.

There is no other online sports business degree concentration in the nation that’s housed within a business school as prominent or nationally ranked as the W. P. Carey School of Business. Students receive a world-class business education through the lens of sports. Students also work with professors who serve as consultants to many prominent sports entities while being sought out as experts in their fields by the Arizona Republic, Sports Business Journal and other leading industry publications.

Will my sports business degree concentration say 'online'?

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.

Please note your diploma will state the degree you earn: Bachelor of Arts in business. Your concentration in sports business will not appear on your diploma, but it will be noted on your transcripts.

Featured courses

In the sports business degree concentration, you’ll take courses on business principles and theories that apply to the sports industry. Coursework may include communication in business, mathematics for business analysis, marketing performance, fan behavior, sports marketing and media. You’ll explore what it means to be a consumer in the business of sports and what marketers need to know to design, evaluate and implement effective marketing strategies for fans.


COM 230: Small Group Communication (SB)


COM 100: Introduction to Human Communication (SB)


COM 225: Public Speaking (L)


COM 259: Communication in Business and the Professions


ACC 231: Uses of Accounting Information I


ACC 241: Uses of Accounting Information II


CIS 105: Computer Applications and Information Technology (CS)


ECN 212: Microeconomic Principles (SB)


What are jobs in sports business?

Sports business is a constantly evolving career field. A business degree with a concentration in sports business can prepare you for a wide range of jobs in the sports industry. Whether you’re interested in advertising and creative or outreach and youth sports, you’ll have the opportunity to turn your passion for sports into a suitable career path. Browse some of the available jobs in the sports business industry below.

Advertising Sales Representative


Growth: -6.5 %
Salary: $54,940

Fitness and Wellness Coordinator


Growth: %
Salary:

General Manager (GM)


Growth: 5.8 %
Salary: $103,650

Market Research Analyst


Growth: 17.7 %
Salary: $65,810

Marketing Associate


Growth: -1.1 %
Salary: $133,460

Marketing Manager


Growth: 6.7 %
Salary: $142,170

Public Relations Manager (PR Manager)


Growth: %
Salary:

Public Relations Specialist


Growth: 7.2 %
Salary: $62,810

Sales Manager


Growth: 3.5 %
Salary: $132,290

Earn your degree with faculty in the sports industry

Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:

  • Nobel laureate.
  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.

Earn your degree with faculty in the sports industry

Faculty at the W. P. Carey School of Business are passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body which represents more than 100 countries. Faculty accolades include:

  • Nobel laureate.
  • National Academy of Sciences members.
  • Renowned journal publications.
  • Speakers at national conferences.

Apply to earn your sports business degree concentration online

General admission requirements

First year additional requirements

Transfer additional requirements

Don't meet admission requirements?

You can still gain admission to ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Don't meet admission requirements?

You can still gain admission to ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.

To begin, submit an application to ASU. An enrollment coach will reach out with more information if the Earned Admission Pathway is right for you.

Earn a sports business degree concentration from masters of business

The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and great value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.

#1


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#3


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Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

Financial aid can reduce out-of-pocket costs, resulting in less financial stress and increased academic confidence. Learn more.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

Financial aid can reduce out-of-pocket costs, resulting in less financial stress and increased academic confidence. Learn more.

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