Online Bachelor of Science in Marketing

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The Bachelor of Science in marketing prepares students to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making and communication.

Resident tuition | Non-resident tuition
ASU Online offers start dates every 7.5 weeks.
Class number may be less for transfer students.
Required number of credits to complete this degree.

This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.


One of the top business schools in the country:

  • AACSB-accredited business school
  • Ranked No. 6 online MBA program by the Princeton Review
  • No. 6 for online graduate business programs and No. 6 online MBA program by U.S. News and World Report
  • ASU's online bachelor's programs rank No. 2 in the nation by U.S. News and World Report

Calendar

Next Start Date:

03/11/19
Most Innovative

Featured Courses

MKT 302: Applied Marketing Management and Leadership

Market planning, execution, and assessment. Emphasizes decision and communication skills related to market opportunity analyses and marketing program development as a core business function.

MKT 352: Marketing Research

Knowledge and skills to make intelligent decisions in the design, evaluation and application of marketing research and market data.

MKT 402: Consumer Behavior

Applies behavioral concepts in the analysis of consumer behavior and the use of behavioral analysis in marketing strategy formulation.

MKT 442: Services Marketing Strategy

Concepts, skills, and strategies for addressing the imperative marketing challenges and opportunities involving service.

MKT 452: Business-to-Business Marketing Strategy

Concepts, skills, and strategies for performing competitively in the business market where organizations rather than households are the customers.

MKT 462: Competitive Marketing Strategy

Strategy formulation and decision making by the marketing executive. Integrates marketing programs and considers competitive marketing issues.
View the full major map

Faculty

Faculty at the  W. P. Carey School of Business outperform other schools for their innovative research and impact. The school is ranked within top performers for research by the University of Texas at Dallas and was recognized as No. 1 for authoring impactful research by Technovation. W. P. Carey faculty include a Nobel Laureate, National Academy of Sciences members. Faculty and lecturers also appear in renowned journals and conferences and remain active with innovative companies to drive global impact and maintain a network of resources for students at ASU.

W. P. Carey fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe, and a student body which represents more than 100 countries.

Program Summary

Total Hours:

120

Upper Division Hours:

51

Major GPA:

2.0

Cumulative GPA:

2.0

Total Hours at ASU:

30

Related Careers

Graduates with an ASU Online Bachelor of Science in Marketing have career opportunities illustrated in the following list. Career examples include but are not limited to:

Career *Growth *Median Salary
8.8%
$74,090
11.6%
$49,760
18.6%
$61,290
4.7%
$96,720
9.4%
$127,130
6.2%
$52,270
10.7%
$30,160
5.1%
$110,660
4.4%
$37,860
    Bright OutlookBright Outlook     Green Occupation Green Occupation

Example Careers

Graduates of the marketing bachelor's degree program are well-qualified for careers in such areas:

  • Business development
  • Business-to-business marketing
  • Market research
  • Marketing communications
  • Retail management
  • Sales management
  • Services marketing

Requirements

Freshman Direct Admission Requirements

Freshman applicants who meet the requirements for ASU freshman admission and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after)
  • An SAT Reasoning score of 1160* (taken prior to March 2016)
  • An ACT composite score of 25*
  • A high school class ranking in the top 8 percent
  • An overall, unweighted high school GPA of 3.6 in competency courses defined by ASU (4.0 = A)

*ASU and W. P. Carey do not require the writing portion of these tests.


Transfer Direct Admission Requirements

Transfer applicants who meet the ASU transfer student admission requirements and also meet one of the following criteria may be directly admitted to a W. P. Carey School of Business Bachelor of Science degree program:

  • An SAT Reasoning score of 1230* (taken March 2016 and after)
  • An SAT Reasoning score of 1160* (taken prior to March 2016)
  • An ACT composite score of 25*
  • A high school class ranking in the top 8 percent
  • An overall, unweighted high school GPA of 3.6 in competency courses defined by ASU (4.0 = A)

*ASU and W. P. Carey do not require the writing portion of these tests.

In addition, you must have a 3.0 cumulative ASU GPA (if you have attended ASU) and a 3.0 cumulative transfer GPA (if you have attended another institution).

Note: Special consideration will be given to students not meeting the above requirement who have not taken university level course work within the past five years.


Admissions Portfolio

If you do not meet the requirements for admission to a W. P. Carey degree program, you may submit an admissions portfolio for review. Please note that this is a competitive process and admission is not guaranteed. Preference will be given to students with at least a 3.0 cumulative ASU GPA and/or transfer GPA. Students are only allowed a maximum of two (2) application attempts via Admissions Portfolio/Concurrent Degree Request. All Admissions Portfolio/Concurrent Degree Request decisions are final.


Application requirements

Before submitting your admissions portfolio, please make sure you meet all of the following requirements:

  • Admitted to ASU
  • In good academic standing if you are currently enrolled at ASU
  • Completion of 30 semester hours of college coursework with a C grade or higher, including the following skill courses or their equivalents:
  • CIS 105/236 (or equivalent) Computer Applications and Information Technology
  • MAT 210/270 (or equivalent) Brief Calculus/Calculus with Analytic Geometry
  • MAT 211/271 (or equivalent) Math for Business Analysis/Calculus with Analytic Geometry II
  • ACC 231/232/261 (or equivalent) Uses of Accounting Information I/Financial Accounting I
    • ECN 221/213 (or equivalent) Microeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
  • Completion of or current enrollment in the following courses or their equivalents:
    • ECN 211/213 (or equivalent) Macroeconomic Principles or ECN 212/214 (or equivalent) Microeconomic Principles
    • ECN 221/231 (or equivalent) Business Statistics
    • ACC 241/242/271 (or equivalent) Uses of Accounting Information II/Managerial Accounting I

Application procedure

Complete the Admissions Portfolio/Concurrent Degree Request online.

  • Submit official or unofficial transcripts of all coursework not yet on file with ASU. If you are currently enrolled in coursework away from ASU, please submit a copy of your class schedule.

Affording College

Learn about the different types of financial aid and scholarship opportunities available. ASU offers a Cost Calculator, Budget Worksheet and Scholarship Search to make the college planning process easier.

Don’t meet admission requirements?

You can still earn your way into ASU through the Earned Admission Track. To begin, submit an application to ASU. If Earned Admission is right for you, an enrollment advisor will reach out with more details.

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