Online Bachelor of Science in Marketing
Arizona State University’s Bachelor of Science in marketing prepares you for a dynamic career in roles related to consumer behavior, analysis, advertising, market strategy and more. If you’re interested in business and customer engagement, an online marketing degree can be extremely valuable.
Quick facts
Next start date: 01/13/2025
Total classes: 44
Weeks per class: 7.5
Total credit hours: 120
Who’s a good candidate for a marketing degree?
A marketing degree is relevant across multiple industries, making it ideal for a diverse variety of students and professional paths. Throughout your coursework, you’ll develop a multitude of marketing and business related competencies, such as the ability to:
- Administer, allocate and organize resources to achieve marketing objectives.
- Drive corporate performance through effective outreach and engagement of customers.
- Support innovation and inform overall business strategy.
- Understand the science of consumer behavior.
While marketing is often thought of in the context of for-profit businesses, nonprofits and government departments also require talented marketing staff. Upon graduation, you’ll be equipped to work in different aspects of marketing in almost any type of organization depending on your own personal interests and areas of professional focus.
What you’ll learn in this online marketing degree
Throughout this degree, you’ll gain an understanding of the science behind consumer behavior and the critical role that marketing plays in all organizations. You’ll also build a range of transferable and industry-specific skills, such as critical thinking, effective communication, personal sales and sales management. These talents can be applied to further develop competencies in areas, including:
- Advertising and promotion management.
- Market analysis.
- Marketing strategy.
- Pricing.
- Product and service development.
What are some of the most popular types of marketing jobs?
Marketing is a broad discipline with a variety of applicable roles. While diverse, all marketing careers share a common goal of promoting, selling and spreading awareness of products and services. The most popular types of marketing jobs include:
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Marketing degree courses
Throughout this marketing program, you’ll build a broad knowledge base of marketing practices and principles. Areas of emphasis range from consumer goods to marketing in the global economy. You’ll also have the opportunity to work with the program’s business partners in their marketing efforts.
The jobs an online marketing degree prepares you for
Marketing is a core need for nearly every type of organization. Upon graduating from this online marketing degree, you’ll be prepared to compete for a variety of relevant positions. Career examples include, but aren’t limited to:
Business Professor
Field Researcher
Market Research Analyst
Marketing Associate
Marketing Manager
Public Relations Manager (PR Manager)
Public Relations Specialist
Sales Associate
Sales Manager
Experienced, capable and knowledgeable instructors
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Experienced, capable and knowledgeable instructors
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
How to apply
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Supporting the marketing leaders of the future
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
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Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
