Social media platforms like Facebook and Twitter are becoming valuable assets for universities looking to reach prospective online students. Because online degree-seeking students can live anywhere, social media helps connect them to a university and other students and alumni.
While prospective students shouldn’t rely solely on a school’s social media presence when selecting a degree program, there are several ways online degree applicants can leverage social media in their research.
Many schools share general information about academics and life as an online student on popular platforms like Facebook, Twitter, and Instagram. Visiting a school’s pages can help prospective online students gain a sense of how online learning works.
Utilizing features like a school’s Facebook group or LinkedIn network can help prospective students engage with current online students and alumni.
Some schools hold Twitter chats, which are useful for asking admissions and other student service-related questions.
Social media is also a great place for colleges to post about upcoming virtual events, such as webinars and other Twitter chats, that prospective students may find helpful in their school search.
Learn more about how social media is helping prospective students select the right online degree program here.