Online Bachelor of Arts in Business – Tourism
Arizona State University’s Bachelor of Arts in business with a concentration in tourism combines foundational business abilities, such as management and marketing, with specific industry knowledge to support your growth in the field. In this program, you’ll gain an understanding of tourism marketing techniques and learn how to interact with many different types of businesses effectively. Upon graduation, you’ll have the skills and experience needed to pursue careers in travel, recreation and other related industries.
Quick facts
Next start date: 08/21/2025
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Develop the business skills needed to thrive in the tourism industry
In this program, you’ll gain a combination of transferable business knowledge with specialized skills unique to areas within the travel and tourism realm. You’ll build a practical foundation in economic development and management techniques that will help you promote effective operations across industries. Additionally, you’ll gain experience developing campaigns using high-level marketing techniques tailored specifically for the tourism industry to prepare you for leadership roles in the field.
What you can do with a business tourism degree concentration
The diverse skill set developed through completing courses focused on both business and tourism studies will make you a valuable candidate for employers after graduation. Earning this interdisciplinary degree allows you to work in various settings in tourism such as private businesses, nonprofit groups and other types of firms, including:
- Commercial recreation businesses.
- Resorts.
- Tourism and development companies.
- Travel and tourism bureaus.
You’ll be equipped with the skills and knowledge necessary to compete for advanced positions in tourism companies such as a business analyst or sales manager. Additionally, you’ll have the experience to pursue advanced education in a related area of interest.
Will my diploma say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.
Business tourism courses
The curriculum in this program combines core business courses that focus on broadly applicable skills such as accounting, economics and statistics, alongside a specialized focus on tourism. In your concentration classes, you focus on areas such as hospitality, events and international tourism to support your specific career goals.
The jobs a business tourism degree prepares you for
This business tourism degree concentration can equip you for success in various roles within tourism ranging from management and administration to sales and marketing. You can also explore career paths within travel agencies, tour companies and other tourism organizations. Additional career examples include, but aren’t limited to:
Business Analyst
Employee Training Manager
Event Planner
Front Desk Manager
General Manager (GM)
Office Manager
Public Relations Specialist
Sales Manager
Tour Guide
Global faculty with an expansive perspective on the industry
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Global faculty with an expansive perspective on the industry
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
How to apply
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
A leading institution for research, education and student enrichment
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
#2
best online bachelor's in business programs.
#3
best online master’s in business programs (excluding MBA).
#3
best online general management MBA programs.
Top 5
best online business analytics MBA programs.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
