Online Bachelor of Arts in Business – Tourism
Arizona State University’s Bachelor of Arts in business with a concentration in tourism combines foundational business abilities, such as management and marketing, with specific industry knowledge to support your growth in the field. In this program, you’ll gain an understanding of tourism marketing techniques and learn how to interact with many different types of businesses effectively. Upon graduation, you’ll have the skills and experience needed to pursue careers in travel, recreation and other related industries.
Quick facts
Next start date: 08/20/2026
Total classes: 41
Weeks per class: 7.5
Total credit hours: 120
Develop the business skills needed to thrive in the tourism industry
Will my diploma say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.
Business tourism courses
The curriculum in this program combines core business courses that focus on broadly applicable skills such as accounting, economics and statistics, alongside a specialized focus on tourism. In your concentration classes, you focus on areas such as hospitality, events and international tourism to support your specific career goals.
W. P. Carey is advancing a school-wide effort to integrate artificial intelligence across the undergraduate business curriculum through a Mindful AI Triad framework: business knowledge, AI fluency, and ethical judgment. Curriculum enhancements currently underway will incorporate AI tools, applied use cases, and responsible use principles. This approach is designed to ensure graduates are prepared to lead thoughtfully and effectively in an AI-driven business environment.
The jobs a business tourism degree prepares you for
This business tourism degree concentration can equip you for success in various roles within tourism ranging from management and administration to sales and marketing. You can also explore career paths within travel agencies, tour companies and other tourism organizations. Additional career examples include, but aren’t limited to:
Business Analyst
Employee Training Manager
Event Planner
Front Desk Manager
General Manager (GM)
Office Manager
Public Relations Specialist
Sales Manager
Tour Guide
Global faculty with an expansive perspective on the industry
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
Global faculty with an expansive perspective on the industry
The W. P. Carey School of Business faculty is passionate about innovative research and impact. Our school fosters an environment of global thinking, with a cohort of award-winning faculty from six continents around the globe and a student body that represents more than 100 countries. Faculty accolades include:
- National Academy of Sciences members.
- Renowned journal publications.
- Speakers at national conferences.
How to apply
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
Don't meet admission requirements?
You can still gain general admission to most online programs at ASU through Earned Admission. Through this pathway, you can demonstrate your ability to succeed at ASU by completing online courses with a 2.75 GPA or higher.
To begin, submit an application to ASU. An enrollment coach will reach out with more information if Earned Admission is right for you.
*Some programs may have higher admission requirements. You must meet all program requirements to be admitted.
A leading institution for research, education and student enrichment
The W. P. Carey School of Business is one of the top business schools in the country. Our AACSB-accredited business school is committed to delivering excellent quality and value. Our U.S. News & World Report rankings reflect our commitment to academics, groundbreaking research and positive student outcomes.
#2
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Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
