Online Digital Audience Strategy Graduate Certificate
Master digital audience engagement and learn how to execute successful marketing campaigns with Arizona State University’s online digital audience strategy graduate certificate. You’ll gain hands-on experience with industry-leading tools and the tactical skills to create high-impact digital content across websites, search engines and social media.
Quick facts
Next start date: 05/19/2025
Total classes: 5
Weeks per class: 7.5
Total credit hours: 15
Become a leader in digital audience engagement
Digital audience strategies amplify your online messaging, increase your brand visibility across platforms, build meaningful connections and grow your following. To succeed in these areas, you’ll learn how to attract, track, assess and engage audiences effectively, as well as develop skills in content strategy and data analysis. Upon completing the certificate, you’ll be prepared to create high-performing digital campaigns and examine performance analysis for optimizations to drive conversions.
Key areas of focus include:
- Social media campaigns (paid and organic)
- Search engine optimization (SEO)
- Search engine marketing (SEM)
Through real-time exercises and simulated environments, you’ll gain experience using industry-standard tools like Meta Insights and Google Analytics to optimize audience engagement and measure campaign performance.
Who’s a good candidate for this certificate program?
This certificate is designed for professionals in social media strategy, content marketing, journalism, public relations or audience development who want to enhance their digital marketing expertise. Graduates or career changers seeking to pivot into these industries can also develop the skills and knowledge to enter this field.
Will my certificate say "online"?
No, Arizona State University’s certificates and diplomas don’t specify whether you earn them online or in person. All certificates, diplomas and transcripts simply say “Arizona State University.”
Digital audience strategy certificate courses
This program provides foundational training in digital analytics, research and audience engagement. You’ll also explore important topics like SEO, social media and more.
What can I do with a digital audience strategy certificate?
This certificate can validate your expertise within the digital marketing sector. Nonprofits, government agencies, corporations and many other groups rely on the support of credentialed professionals who know how to implement digital audience engagement initiatives. Potential career options include, but aren’t limited to:
Learn from digital communications leaders and professionals
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt
- Entrepreneur Eli Chmouni
- Media literacy expert Dr. Kristy Roschke
- Pulitzer Prize winner Julia Thompson
Learn from digital communications leaders and professionals
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt
- Entrepreneur Eli Chmouni
- Media literacy expert Dr. Kristy Roschke
- Pulitzer Prize winner Julia Thompson
How to apply
Certificate applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
Study at our award-winning journalism school
The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.
#1
journalism school
6
Pulitzer Prize-winning faculty
20+
prestigious student media awards
1,255
online students
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
