Online Digital Audience Strategy Graduate Certificate

Arizona State University’s digital audience strategy certificate provides hands-on experience with industry-grade tools. Through your courses, you’ll learn how to use audience data to identify target audiences and formulate effective content across websites, search engines and social media. Upon completion of this certificate, you’ll be prepared to drive strategy execution and be competitive in the fast-changing fields of social media, digital content and audience development.

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Quick facts

Next start date: 01/10/2022


Total classes: 5

Weeks per class: 7.5

Total credit hours: 15

Degree questions, answered.

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What is a digital audience engagement strategy?

Digital audience engagement strategies are methodical plans used to expand an organization’s followers and promote interaction with relevant content. To navigate through this environment, you’ll learn how to measure and analyze online interactions from a variety of platforms, including social media activity and mobile device usage.

To create and execute a strategy, you may also use techniques like:

  • Paid or organic social media campaigns.
  • Search engine marketing (SEM).
  • Search engine optimization (SEO).

What can I learn while earning my digital audience strategy certificate?

 

This graduate certificate consists of a data-driven, content-focused curriculum that’s designed to prepare you for careers in digital audience engagement. You’ll learn how to track the impact of digital content, assess audience behavior and craft well-founded plans. Examples of standard tools used in this program include:

  • Facebook Audience Insights.
  • Google Analytics.

Real-time exercises and simulated environments are provided, allowing you to build practical experience.

How can I decide if this digital marketing certificate is right for me?

 

The digital audience strategy certificate is a good fit for those looking to develop an understanding of contemporary tactical skills to deploy digital campaigns. This certificate primarily appeals to individuals already working in digital content, as well as those looking to change careers. You may also benefit from the program if you’re interested in learning how to use practical techniques to expand your digital audience and drive engagement.

It’s important to note that if you’re interested in learning how to manage digital audience strategies, ASU Online’s Master of Science program may be a better fit for you. The master’s program includes supplementary coursework around concepts like media law and culminates in a capstone project. Additionally, the Master of Science program prepares you to lead development and management of organization-wide digital strategy, whereas this graduate certificate allows you to focus on the tactical skills needed to execute digital campaigns.

Will my digital audiences strategy certificate say 'online'?

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.

Featured digital marketing certificate courses

Digital audience strategy certificate courses provide you with the foundation needed to define, research and analyze digital audiences. You’ll also explore important related topics like SEO, social media and more. Courses in the program include:


Core

Defining the Digital Audience


Core

Digital Audience Analytics


Core

Digital Audience Research and Behavior


Core

Search Engine Strategy for Digital Audience Acquisition


Core

Social Media Campaigns and Engagement


What can I do with a digital marketing certificate?

This certificate can enhance your credibility, indicating your familiarity with important concepts in the digital marketing sector. Nonprofits, government agencies, corporations and many other groups all rely on the support of dedicated professionals who know how to implement digital audience engagement initiatives. Some potential career options include:

App developer

Content strategist

Digital content creator

Journalist

Market research analyst

Marketing associate

Public relations manager

SEO specialist

Social media strategist

Learn from digital communications leaders and professionals

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Digital media leader Dan Gillmor.
  • Former BET vice president Retha Hill. 
  • Former Washington Post executive editor Leonard Downie, Jr.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Learn from digital communications leaders and professionals

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Digital media leader Dan Gillmor.
  • Former BET vice president Retha Hill. 
  • Former Washington Post executive editor Leonard Downie, Jr.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Digital audience strategy certificate admission requirements

Certificate applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.

Application requirements

Additional admission information

A top educational institution for studying communications

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.

223


national and regional student awards.

1,260


online students.

46


media partnerships.

16


student organizations.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

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