Online Digital Audience Strategy Graduate Certificate

The online graduate certificate in digital audiences prepares you to execute digital audience strategy in any industry. You’ll learn to measure and analyze how consumers interact with content online, on social media and on mobile devices. This program is designed for professionals who want to develop new skills, take on new responsibilities or more effectively promote their work.

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Quick facts

Next start date: 01/11/2021


Total classes: 5

Weeks per class: 7.5

Total credit hours: 15

Degree questions, answered.

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Digital audience certification

Students in the Cronkite School’s digital audiences graduate certificate use measurement skills to develop strategies and tactics to grow audiences through search engine optimization (SEO), search engine marketing (SEM), paid and organic social media campaigns, and digital content creation.

The digital audiences certificate program prepares you for work in digital audience engagement through a data-driven, content-focused curriculum. Working hands on with current, industry-grade tools and practices, you’ll discover how to create digital content and targeted campaigns. You’ll use audience data to identify target audiences and then formulate effective content across websites, search engines and social media. You’ll learn how to track the impact of digital content, analyzing audience behavior and content performance. You’ll put this knowledge into practice in real-time, tactical exercises using "live" tools such as Google Analytics and Facebook Audience Insights, as well as simulated environments. Graduates who earn this certificate will be ready to drive strategy execution and digital audience engagement, and be competitive in the fast-changing fields of social media, digital content and audience development.

The certificate has far-reaching appeal and application. Corporations, advocacy groups, entrepreneurs, government agencies, community groups, news organizations and nonprofits all need professionals who can execute campaigns to reach large online audiences in order to increase sales, advertising, donations, political support and community cohesion. This certificate prepares professionals to advance their own careers while advancing the work of their employers by engaging digital audiences.

This graduate certificate differs from the Cronkite School's Master of Science in digital audience strategy. This certificate does not include the master's capstone course or additional coursework outside of the digital audiences core curriculum (such as Media Law and Digital Media Entrepreneurship). This narrower scope allows you to focus on tactical skills needed to execute digital campaigns rather than preparing them to lead development and management of organization-wide digital strategy.

Featured courses


MCO 561 - Defining the Digital Audience


MCO 562 – Search Engine Strategy for Digital Audience Acquisition


MCO 563 - Social Media Campaigns and Engagement


MCO 564 - Digital Audience Research and Behavior


MCO 565 - Digital Audience Analytics


Related careers

Graduates with an ASU Online Graduate Certificate in Digital Audiences Strategy have career opportunities illustrated in the following list. Career examples include but are not limited to:

Social media management

Community management

Public relations

Sales

Entrepreneurship

Special events

Advocacy

Prestigious faculty

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Digital media leader Dan Gillmor.
  • Former BET vice president Retha Hill. 
  • Former Washington Post executive editor Leonard Downie, Jr.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Prestigious faculty

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.

  • Digital media leader Dan Gillmor.
  • Former BET vice president Retha Hill. 
  • Former Washington Post executive editor Leonard Downie, Jr.
  • Pulitzer-Prize winning reporter Steve Doig.
  • Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.

Admission requirements

Applicants are eligible to apply to the program if they have earned a bachelor's degree or higher from a regionally accredited in the U.S. or the equivalent of a U.S. bachelor’s degree from an international institution that is officially recognized by that country.

Application requirements

Additional application information

Study at our award-winning journalism school

The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.

223


national and regional student awards.

1,260


online students.

46


media partnerships.

16


student organizations.

Tuition calculator

Our tuition calculator can help you estimate full-time tuition fees for this program without financial aid. Keep in mind: More than 80% of our students receive financial aid.

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