Online Digital Audience Strategy Graduate Certificate
Arizona State University’s digital audience strategy certificate provides hands-on experience with industry-grade tools. Through your courses, you’ll learn how to use audience data to identify target audiences and formulate effective content across websites, search engines and social media. Upon completion of this certificate, you’ll be prepared to drive strategy execution and be competitive in the fast-changing fields of social media, digital content and audience development.
Quick facts
Next start date: 01/08/2024
Total classes: 5
Weeks per class: 7.5
Total credit hours: 15
Degree questions, answered.
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What is a digital audience engagement strategy?
Digital audience engagement strategies are methodical plans used to expand an organization’s followers and promote interaction with relevant content. To navigate through this environment, you’ll learn how to measure and analyze online interactions from a variety of platforms, including social media activity and mobile device usage.
To create and execute a strategy, you may also use techniques like:
- Paid or organic social media campaigns.
- Search engine marketing (SEM).
- Search engine optimization (SEO).
What can I learn while earning my digital audience strategy certificate?
This graduate certificate consists of a data-driven, content-focused curriculum that’s designed to prepare you for careers in digital audience engagement. You’ll learn how to track the impact of digital content, assess audience behavior and craft well-founded plans. Examples of standard tools used in this program include:
- Facebook Audience Insights.
- Google Analytics.
Real-time exercises and simulated environments are provided, allowing you to build practical experience.
Will my digital audiences strategy certificate say 'online'?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.
Featured digital marketing certificate courses
Digital audience strategy certificate courses provide you with the foundation needed to define, research and analyze digital audiences. You’ll also explore important related topics like SEO, social media and more. Courses in the program include:
Defining the Digital Audience
Digital Audience Analytics
Digital Audience Research and Behavior
Search Engine Strategy for Digital Audience Acquisition
Social Media Campaigns and Engagement
What can I do with a digital marketing certificate?
This certificate can enhance your credibility, indicating your familiarity with important concepts in the digital marketing sector. Nonprofits, government agencies, corporations and many other groups all rely on the support of dedicated professionals who know how to implement digital audience engagement initiatives. Some potential career options include:
App developer
Content strategist
Digital content creator
Journalist
Market research analyst
Marketing associate
Public relations manager
SEO specialist
Social media strategist
Learn from digital communications leaders and professionals
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.
- Digital media leader Dan Gillmor.
- Former BET vice president Retha Hill.
- Former Washington Post executive editor Leonard Downie, Jr.
- Pulitzer-Prize winning reporter Steve Doig.
- Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.
Learn from digital communications leaders and professionals
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning professional journalists and world-class media scholars from across the country.
- Digital media leader Dan Gillmor.
- Former BET vice president Retha Hill.
- Former Washington Post executive editor Leonard Downie, Jr.
- Pulitzer-Prize winning reporter Steve Doig.
- Sue Clark-Johnson Professor in Media Innovation and Leadership Mi-Ai Parrish, media executive.
Digital audience strategy certificate admission requirements
Certificate applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
A top educational institution for studying communications
The Walter Cronkite School of Journalism and Mass Communication is a leading journalism school in the U.S. For more than 15 years, its students have won more awards in the Society of Professional Journalists national “Mark of Excellence” competition than any other university. Student reporting projects on social justice issues have won five Robert F. Kennedy Journalism Awards – the most of any journalism school in the country. The Cronkite School regularly ranks in the top five journalism schools in the country for broadcasting, photojournalism and strategic communications awards.
223
national and regional student awards.
1,260
online students.
46
media partnerships.
16
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
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