Online Digital Audience Strategy Graduate Certificate

Arizona State University’s digital audience strategy certificate provides hands-on experience with industry-grade tools. Through your courses, you’ll learn how to use audience data to identify target audiences and formulate effective content across websites, search engines and social media. Upon completion of this certificate, you’ll be prepared to drive strategy execution and be competitive in the fast-changing fields of social media, digital content and audience development.

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Quick facts

Next start date:

Next start date: 01/13/2025


Total classes:

Total classes: 5

Weeks per class:

Weeks per class: 7.5

Total credit hours:

Total credit hours: 15

Degree questions, answered

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What is a digital audience engagement strategy?

Digital audience engagement strategies are methodical plans used to expand an organization’s followers and promote interaction with relevant content. To navigate through this environment, you’ll learn how to measure and analyze online interactions from a variety of platforms, including social media activity and mobile device usage.

To create and execute a strategy, you may also use techniques like:

  • Paid or organic social media campaigns.
  • Search engine marketing (SEM).
  • Search engine optimization (SEO).

What can I learn while earning my digital audience strategy certificate?

This graduate certificate consists of a data-driven, content-focused curriculum that’s designed to prepare you for careers in digital audience engagement. You’ll learn how to track the impact of digital content, assess audience behavior and craft well-founded plans. Examples of standard tools used in this program include:

  • Facebook Audience Insights.
  • Google Analytics.

Real-time exercises and simulated environments are provided, allowing you to build practical experience.

How can I decide if this digital marketing certificate is right for me?

The digital audience strategy certificate is a good fit for those looking to develop an understanding of contemporary tactical skills to deploy digital campaigns. This certificate primarily appeals to individuals already working in digital content, as well as those looking to change careers. You may also benefit from the program if you’re interested in learning how to use practical techniques to expand your digital audience and drive engagement.

It’s important to note that if you’re interested in learning how to manage digital audience strategies, ASU Online’s Master of Science program may be a better fit for you. The master’s program includes supplementary coursework around concepts like media law and culminates in a capstone project. Additionally, the Master of Science program prepares you to lead development and management of organization-wide digital strategy, whereas this graduate certificate allows you to focus on the tactical skills needed to execute digital campaigns.

Will my digital audiences strategy certificate say 'online'?

No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.” That’s because ASU Online students learn from the same faculty and receive the same course content as in-person students receive.

Featured digital marketing certificate courses

Digital audience strategy certificate courses provide you with the foundation needed to define, research and analyze digital audiences. You’ll also explore important related topics like SEO, social media and more. Courses in the program include:


What can I do with a digital marketing certificate?

This certificate can enhance your credibility, indicating your familiarity with important concepts in the digital marketing sector. Nonprofits, government agencies, corporations and many other groups all rely on the support of dedicated professionals who know how to implement digital audience engagement initiatives. Some potential career options include:

Learn from digital communications leaders and professionals

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
  • Entrepreneur Eli Chmouni.
  • Media literacy expert Dr. Kristy Roschke.
  • Pulitzer Prize winner Julia Thompson.

Learn from digital communications leaders and professionals

The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.

  • Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
  • Entrepreneur Eli Chmouni.
  • Media literacy expert Dr. Kristy Roschke.
  • Pulitzer Prize winner Julia Thompson.

How to apply

Certificate applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.

Study at our award-winning journalism school

The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.

#1


journalism school.

6


Pulitzer Prize-winning faculty.

20+


prestigious student media awards.

1,255


online students.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

Tuition calculator

Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.

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