Communication is the cornerstone of all business and human relationships. Earning a Master of Arts in communication online degree is a way for you to learn skills like social influence and persuasion or conflict resolution and successfully apply them in your career.
Communication MA curriculum covers material related to many disciplines, including media, marketing and business. The communication field is recognized for its professional value, and there is high demand for this type of expertise.
For example, strengths in written, verbal and interpersonal communication are thoroughly sought after by employers, according to a study by Burning Glass Technologies. In addition, the soft skills taught through a communication degree program are highly desired by companies, with a LinkedIn survey finding that 57 percent of business leaders believe soft skills are more important than technical ones.
An online Master of Arts in Communication can help you develop the knowledge and competencies you need to excel in a variety of professional roles. Here are some of the careers you can pursue:
For companies to make money or organizations to gain investors’ support, they need to be able to reach consumers. Marketing managers can be that critical link between a company and its current and potential customers.
Marketing managers need to understand where and how to effectively reach their companies' target markets. They develop, oversee and implement a variety of marketing campaigns and initiatives as well as monitor the impact of those efforts. Marketing managers often take a multi-channeled approach to advertising their companies' products and services, utilizing methods and strategies including online and content marketing, email marketing, direct mail marketing and television and radio commercials.
Marketing managers also lead brand engagement initiatives and compile reports on brand sentiment to make strategic recommendations to executives. Taking factors such as location, company and industry into consideration, the median annual salary for a marketing manager can range from around $68,000 to $180,000 on the higher end, according to the BLS.
As a marketing manager, you can enjoy a fast-paced, creative career that makes a positive impact on both your company and its customers. An MA in Communication curriculum can cover many skills needed in this career, such as persuasion and social influence, communication in the workplace and communication in global contexts.