“Marketing is far more than advertising and sales. Those are two of the things people most often associate with marketing,” says Doug Olsen, associate chair of the Marketing Department for the W. P. Carey School of Business at Arizona State University. “And yet marketing is so relevant to just about any area of life. Robert Louis Stevenson once said that we all make a living selling something. It’s just a question of what.”
Marketing manager roles and job responsibilities vary depending on the industry and organization. Some marketing managers work to promote specific products and services, while others might lead a marketing team, providing creative direction and leadership for team members.
Marketing managers use data from market research studies to estimate and anticipate demand for existing and future products or services. They must be able to identify prospective new markets, retain existing customer bases, organize promotions and help set competitive prices while maximizing profits for improved company revenues.
An online Bachelor of Science in Marketing can provide students with communication skills, management capabilities, market research comprehension and basic social and psychological expertise to aid them in pursuit of this versatile career. Graduates of this program can seek opportunities in almost any sector, ranging from consumer goods to hospitality to entertainment and more, at small, medium-sized or enterprise organizations.