Online Master of Science in Digital Audience Strategy
Arizona State University’s Master of Science in digital audience strategy program is designed to support careers in marketing and communications. Through coursework and firsthand experience, you’ll have the opportunity to create powerful digital marketing strategies using social media campaigns, data analytics and audience research.
Quick facts
Next start date: 08/21/2025
Total classes: 10
Weeks per class: 7.5
Total credit hours: 30
Elevate your digital marketing career with an online master’s degree
Will my diploma say ‘online’?
No, Arizona State University’s diplomas don’t specify whether you earn your degree online or in person. All diplomas and transcripts simply say “Arizona State University.”
Courses in digital marketing and specialized elective tracks
In this digital audience strategy master’s, you’ll complete coursework on the fundamentals of measuring, analyzing and engaging digital audiences. You’ll also have the opportunity to choose from five specialized elective tracks based on your passions and interests. You’ll gain practical experience in a hands-on capstone course where you’ll work with real clients to develop, test and execute audience growth strategies. You may also complete an internship for credit.
Prepare for leadership roles in digital marketing and more
Upon completing this master’s program, you’ll be equipped with the knowledge and skills needed to compete for advanced roles related to social media, digital content, journalism, communications and more. This degree can support professional growth for those already in a related field or serve as a stepping stone to a new career path. Potential career paths include, but aren’t limited to:
Renowned leaders in communications and the media
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
- Entrepreneur Eli Chmouni.
- Media literacy expert Dr. Kristy Roschke.
- Pulitzer Prize winner Julia Thompson.
Renowned leaders in communications and the media
The Walter Cronkite School of Journalism and Mass Communication attracts award-winning communication professionals and world-class media scholars from across the country.
- Award-winning podcast hosts Roddy Nikpour and Abby Zufelt.
- Entrepreneur Eli Chmouni.
- Media literacy expert Dr. Kristy Roschke.
- Pulitzer Prize winner Julia Thompson.
How to apply
Applicants to the Master of Science in digital audience strategy program must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
A community of excellence for emerging communications leaders
The Walter Cronkite School of Journalism and Mass Communication is the leading mass communication school in the U.S. The school, its faculty and its students are regularly recognized for their work.
#1
journalism school.
6
Pulitzer Prize-winning faculty.
20+
prestigious student media awards.
1,255
online students.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
Tuition calculator
Use our calculator to estimate your full-time or part-time tuition fees for this program prior to any financial aid. Keep in mind that most of our students receive financial aid, which can reduce out-of-pocket costs. Learn more.
