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The Digital Audiences minor equips students to grow, engage and sustain audiences on digital platforms.
Students may apply a minor certificate to their major degree of study. Find a degree that’s right for you here.
Interested in taking online courses without applying for a full degree program? Learn about other online education opportunities.
The digital audiences minor focuses on the following questions:
By exploring the users of websites, social networks and apps, and applying skills such as analytics, social media execution, search engine optimization and search marketing, students will gain a rich understanding of how to acquire and engage audiences. Upon completion of the minor, students will be able to strategically grow digital audiences and harness analytics to drive organizational change.
Graduates of this minor will acquire skills in SEO, Google Analytics, social conversation analysis, audience research and targeting, key performance indicators and conversions. The program is rich with tactical knowledge students can begin using immediately – to grow their personal and business audiences, or through internships, student organizations and beyond.
Typical career paths include social media producers, digital marketers, content creators/marketers, entrepreneurs … but any student seeking a career in media, journalism, marketing, business, entrepreneurship or community building would be an ideal candidate for this online minor.
The program is anchored in the Cronkite School of Journalism, one of the top journalism and mass communication schools in the world and home to world-renowned researchers. Professor of Practice, Jessica Pucci, has led audience growth for brands such as Bed Bath & Beyond and Delta Faucet, and Assistant Professor Hazel Kwon has received many accolades for her research in social media networks, including awards from the International Communication Association and National Honor Society in Journalism & Mass Communication.
A student wishing to pursue a specific minor should consult an academic advisor in the unit offering that minor to ensure that an appropriate set of courses is taken. The student should also consult an academic advisor in the college or department of the major to make sure the college or department of the major allows the recognition of the minor.
Note: Certain major and minor combinations may be deemed inappropriate either by the college or department of the major or minor. Courses taken as part of a minor may not count toward both the major degree and the minor. Please contact the department for more information.