Online Master of Science in Business Journalism
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Students will study data journalism, reporting and storytelling, media law and entrepreneurship at one of the nation’s leading journalism schools, the Walter Cronkite School of Journalism and Mass Communication, home to the Donald W. Reynolds National Center for Business Journalism. Additionally, students will take online courses in economics, finance, accounting, statistics, markets and organizations offered through the W.P. Carey School of Business, one of the nation’s leading business schools. In the degree’s capstone course, students will apply their knowledge of business in a journalistic context.
Instructors include renowned journalists and communicators such as Andrew Leckey, Reynolds Endowed Chair in Business Journalism and former syndicated investment columnist and CNBC anchor; Pulitzer Prize-winning data specialist Steve Doig, Cronkite’s Knight Chair in Journalism; and Retha Hill, a former vice president for BET Interactive who leads the Cronkite School’s New Media Innovation and Entrepreneurship Lab.
The online degree is expected to attract students from a variety of backgrounds: aspiring business journalists, reporters who want to improve their understanding of finance and working journalists looking to improve their economic coverage of topics from sports to sustainability. The online Master of Science in Business Journalism program also will be of value to communications professionals in public relations, education or other public or private environments in which an understanding of business and economics and how to effectively communicate on those topics, is essential. The program is open to students both in the U.S. and abroad.
- For over 15 years, the Walter Cronkite School of Journalism and Mass Communication has earned the best record (96 awards) in the Society of Professional Journalists' national "Mark of Excellence" competition.
- Cronkite reigns first in the nation for record-breaking Hearst Journalism Awards (the Pulitzer Prizes of college journalism).
- Cronkite has the best record of any journalism school for the international Robert F. Kennedy Journalism Award for reporting on social justice issues.
- Based on student work around video journalism, Cronkite won the very first Edward R. Murrow Award.
- Cronkite has earned more awards of any school in the nation from the Broadcast Education Association's Festival of Media Arts.
- Recognized a top leading journalism school in the country by New York Times, USA Today, U.S. News & World Report, the American Journalism Review and The Times of London.
ACC 501 Basics of Financial Performance Reporting and Analysis (1.5)
ACC 504 Basics of Internal Measures of Success: Managerial Accounting (1.5)
ECN 504 Basics of Decisions, Market Structure and Games: Managerial Economics (3)
MCO 503 Media Law (3) MCO 550 Issues in Coverage of Business and the Economy (3)
MCO 551 Better Business Reporting (3)
MCO 552 Data in Business Journalism (3) MCO 556 Media Entrepreneurship (3)
MGT 501 Basics of Leading People, Teams and Organizations: Organization Theory (3) WPC 504 Basics of Understanding Facts: Statistics for Managers (3)
The Cronkite School attracts award-winning professional journalists and world-class media scholars from the country:
- Former Washington Post Executive Editor Leonard Downie Jr.
- Former BET Vice President Retha Hill
- Digital media leader Dan Gillmor
- Former Sacramento Bee Executive Editor Rick Rodriguez
- Pulitzer Prize-winning investigative reporter and editor Jacqueline Petchel
- Pulitzer-Prize winning reporter Steve Doig
- Former Knight Foundation journalism innovator Eric Newton
Graduates with an ASU Online Master of Science in Business Journalism have career opportunities illustrated in the following list.
Applicants must fulfill the requirements of both the Graduate College and the Walter Cronkite School of Journalism and Mass Communication.
Applicants are eligible to apply to the program if they have earned a bachelor's or master's degree in journalism, mass communication, public relations, business or a closely related field from a regionally accredited institution, and have some professional communications experience.
Applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in the last 60 hours of a student's first bachelor's degree program, or applicants must have a minimum of a 3.00 cumulative GPA (scale is 4.00 = "A") in an applicable master's degree program.
All applicants must submit:
- Graduate admission application and application fee
- Official transcripts
- Personal statement of interest (300 to 500 words in length)
- Proof of English proficiency
Additional Application Information
An applicant whose native language is not English (regardless of current residency) must provide proof of English proficiency. A TOEFL score of at least 100 on the Internet-based test is required. Applicants can have these scores automatically submitted to ASU and the Cronkite School by using institution code 4007.