When asked by AZ Family reporters about the phenomenon of seeing advertisements pop up after showing interest in a product, Halavais shared there are a number of technologies that allow businesses to tailor hyper-specific advertisements to users browsing the web.
Advertisers do that, he says, “by tracking where you’ve gone before, and following you around the web to give you little nudges in hopes that you’ll spend a little more money. You may even find these companies know more about you than you do.”
Many prefer these hyper-specific ads, and that is OK. Even with the knowledge of tracking, Professor Halavais notes you can minimize your digital footprint without completely eliminating it. “You can go crazy about this and make sure no one is ever tracking you, but I think you need to strike an even balance.”