The digital audiences minor focuses on the following questions:
- Who are digital consumers?
- How can we measure them?
- And how can those measurements inform how we interact with and build audiences?
By exploring the users of websites, social networks and apps, and applying skills such as analytics, social media execution, search engine optimization and search marketing, students will gain a rich understanding of how to acquire and engage audiences. Upon completion of the minor, students will be able to strategically grow digital audiences and harness analytics to drive organizational change.
Graduates of this minor will acquire skills in SEO, Google Analytics, social conversation analysis, audience research and targeting, key performance indicators and conversions. The program is rich with tactical knowledge students can begin using immediately – to grow their personal and business audiences, or through internships, student organizations and beyond.
Typical career paths include social media producers, digital marketers, content creators/marketers, entrepreneurs … but any student seeking a career in media, journalism, marketing, business, entrepreneurship or community building would be an ideal candidate for this online minor.
Cronkite School of Journalism
The program is anchored in the Cronkite School of Journalism, one of the top journalism and mass communication schools in the world and home to world-renowned researchers. Professor of Practice, Jessica Pucci, has led audience growth for brands such as Bed Bath & Beyond and Delta Faucet, and Assistant Professor Hazel Kwon has received many accolades for her research in social media networks, including awards from the International Communication Association and National Honor Society in Journalism & Mass Communication.