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The Bachelor of Science in marketing prepares students to steer organizations in the right direction, with fundamental marketing knowledge and skills in market analysis, decision-making and communication.
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Submissions during regular business hours (9:00 a.m. - 5:00 p.m., MST) will be followed immediately by an email and phone call from an ASU Enrollment Coach.
This major involves analysis of how businesses plan, organize, administer and control their resources to achieve marketing objectives. Focus is placed on market forces, growth and the survival of firms in competitive markets, as well as the marketing strategy and tactics of the firm. Students examine the role of marketing in organizations and society and develop skills in market analysis, product and service development, pricing, advertising and promotion management, personal selling and sales management. They learn about the distinctive nature of marketing activities in consumer product, service and business-to-business markets, and in the global economy. Marketing graduates have a wide range of employment opportunities. Many accept positions in the areas of professional sales or retail management.
All students are required to meet general university admission requirements.
Freshman applicants who meet the requirements for ASU freshman admission and who meet one of the following four criteria may be directly admitted to the W. P. Carey School of Business Bachelor of Science degree programs.
Students who have previously attended or are currently attending ASU may be directly admitted to Bachelor of Science degree majors if they meet the following requirements. Consult with your academic advisor to confirm your qualifications:
Transfer students must meet the ASU transfer student admission requirements and one of the following:
Students who have previously attended or are currently attending ASU may be directly admitted to Bachelor of Science degree majors if they meet the following requirements:
For students age 22 and over, the following criteria for admissions must be met for the Bachelor of Science degrees at W. P. Carey School of Business: